When Less is More
"Minimalism," the idea of living more intentionally and focusing on what's most important, is getting a lot of attention. The pandemic has caused many people to re-examine their work and home lives and reorder their priorities. Focusing on clarity and purpose are an important part of intentionality. It also works for advertisers.

WEKU listeners appreciate that we sort through the clutter to bring them focused and clear information and news. It doesn't take flashy promotional language to catch the attention of our audience. They trust us to bring them the facts and are naturally curious and willing to pursue things that pique their interest.

That trust and curiosity bring results for WEKU sponsors!
"Less is more. A compelling message succinctly presented is the most memorable."

Trish Noe, Creative Services, Wiser Strategies
How Does Sponsorship Work?
Support WEKU
WEKU sponsors are technically not advertisers. They make a gift of support to WEKU and in exchange, WEKU acknowledges their support through brief on-air messages.

Create a 20-Second Pitch
When you have 20 seconds to get your message across, less is truly more. It is best to focus on the basics: "Who, what, when, where?" End with a "simple to say" web address to let listeners know where they can learn more. WEKU staff can help you develop a message that fits our non-commercial format and meets FCC requirements.

Allow for Sufficient Repetition
Public radio excels at building brand awareness and identity. In order to do that, listeners need to hear your message often enough that they remember you. They don't need a clever jingle, just clear information interspersed with the news and programming they trust and tune into, every day.

Reach Half of Kentucky
WEKU is the second most-listened-to station in the 40-County Lexington DMA for the 18+ demographic. Our network of stations reaches from just west of Frankfort, all the way to Pikeville. Our website provides everything you need to decide whether sponsoring WEKU is a good strategy for your business, including listener demographics, rates, Nielsen rankings and copy guidelines.

SOAR is a regional nonprofit that champions local projects, programs and advocacy for the 54 ARC counties in Eastern Kentucky. Its mandate is to fill the economic gaps left by the decline of the coal industry by rallying communities to achieve common goals.
Contact
Director of Corporate & Community Support
859.200.2785 mobile