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The Toy Association Enters into 3-Year Commitment with Javits Center for Toy Fair New York
It’s official: Toy Fair New York will become a fall event taking place from Saturday, Sept. 30, to Tuesday, Oct. 3, 2023. The Toy Association entered into a 3-year commitment with the Javits Center to host the reimagined event beginning next year and through 2025. As previously reported exclusively at the Toy Book, the move to fall comes following extensive research into the needs of the industry. Read more…
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Mattel, Universal Brand Development Strike Licensing Deal for DreamWorks Animation’s Trolls
Under the new deal, Mattel will find inspiration in the whimsical, musical franchise to create an expansive new collection of Trolls toys and games, including plush, dolls, vehicles, and more. The product line will launch next year ahead of Trolls 3, which is slated for release in November 2023. Read more…
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Jazwares Mints Master Toy Deal for World of Women NFT Collective
The line between the world of digital collectibles and physical toys just blurred. Under the new deal, Jazwares will create and market figures, doll accessories, plush, vehicles, playsets, role-play items, costumes, and accessories inspired by the World of Women NFT universe — a collective that celebrates diversity and inclusion across more than 10,000 pieces of digital art. Read more…
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Little Kids Welcomes Families into the Foam-filled World of Föm Mania
Föm Mania uses innovative technology to turn a small amount of nontoxic, tear-free formula concentrate into hours of overflowing foam fun with two signature products: the Fömilator and the Fömalanche. Read more…
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Elenco Partners with Deloitte to Power Up STEM Education
Elenco Electronics, creator of the Snap Circuits brand, teamed up with Deloitte and Wichita State University to sponsor The Smart Factory, an Industry 4.0 immersive experience center that explores STEM concepts. Read more…
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Nacelle Co. Introduces Robo Force Action Figure Collection
The relaunch of the ‘80s toy line begins with fully articulated versions of Maxx Steele and Wrecker, the first offerings from Nacelle’s Very Important Toy line. Each 7.5-inch action figure comes in collector-friendly, window box packaging featuring deluxe artwork. Read more…
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Goliath Expands Portfolio with Podcast-inspired True Crime Game
Goliath has partnered with the award-winning podcast “Casefile” to create its newest whodunit game. In Casefile: Truth & Deception, 2-4 players piece together evidence to solve crimes in a small town setting. Read more…
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Practice Your Best Building Spells with New Hogwarts LEGO Sets
The magic of Harry Potter appeals to all ages, just like the magic of LEGO. Now, The LEGO Group is extending the magic with a collection of four new Hogwarts sets that fans can use to build more rooms for the wizarding school. Read more…
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My Little Pony, Transformers Enter ‘Extended Reality’ in New Deal Between Hasbro, Quantum Storey
Some familiar characters from Cybertron, Equestria, and the Boddy Mansion are entering a new dimension. Quantum Storey inked a multiyear deal with Hasbro for the rights to produce books and digital content featuring characters from famous toy and game brands using its “Extended Reality (XR)” storytelling platform. Read more…
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Moose Toys Wins Big at 2022 Australian Toy Association Product of the Year Awards
The awards are given out to celebrate exceptional products as chosen by the Australian Toy Association’s panel of retailers. The Awards were presented to kick off the 2022 Australian Toy, Hobby & Licensing Fair this week. Read more…
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Kid-created KidQuest Game Debuts on Amazon
KidQuest comes with more than 100 questions and was created by the mother/son team of author Ariane de Bonvoisin and 7-year-old Everest van der Zwan. In the game, kids get to draw cards that prompt members of the family to learn about each other by asking questions, such as “Did you ever start a business?” and “When you were a kid, what did you love doing with your grandparents?” Read more…
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PhatMojo Named Master Toy Partner for Poppy Playtime
Following the success of toys and collectibles inspired by horror games, including Baldi’s Basics and Piggy, PhatMojo entered into a licensing agreement with EnchantedMob to serve as the master toy partner for Poppy Playtime, a game in which players confront creepy characters in an abandoned, 1990s toy factory. Read more…
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People of Play to Host Quarterly Toy Industry Educational Webinars
Following some successful events geared toward inventors, POP founder Mary Couzin enlisted Michele Litzky, CEO of Litzky Public Relations, to form a committee to assemble speakers for a series of quarterly conversations aimed at the PR and marketing community. Read more…
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Kids Industries’ Gary Pope Talks Toy Marketing on the ‘Power Kid Podcast’
In this week’s episode of the “Power Kid Podcast,” host Phil Albritton of Power Kid Design welcomes Kids Industries CEO and Co-Founder Gary Pope to the show. Listen here…
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Licensing International Partners with The Insights Family to Launch Series of Research Initiatives
The multiyear partnership will result in a series of collaborative initiatives to help better inform the licensing industry. As part of the collaboration’s new plan of action, Licensing International members will receive exclusive access to content focused on consumer behavior trends in the “Kid Economy.” Read more…
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What Do You Meme? Releases Full-size SpongeBob SquarePants Family Edition
What Do You Meme? is taking another trip to Bikini Bottom as part of its deal with Paramount’s Nickelodeon. Following the SpongeBob-themed expansion pack for its flagship game last year, the full-sized What Do You Meme? SpongeBob SquarePants Family Edition Game is now available at major retailers. Read more…
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SEGA, General Mills Strike Deal for Sonic the Hedgehog in the Grocery Aisle
The video game maker teamed up with the breakfast food giant to bring Sonic the Hedgehog into the grocery aisles with special edition cereal and fruit snacks. The deal comes ahead of Paramount Pictures‘ release of Sonic the Hedgehog 2 on April 8. Read more…
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Marshall Retail Group Opens sodoPOP Concept Store in Collaboration with Funko, MoPOP
The new store at Seattle-Tacoma International Airport is stocked with some of Funko’s signature brands of toys, collectibles, and fashion accessories, including Pop! Vinyl figures, Paka Paka, Loungefly, and more. Read more…
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Silvergate Media, Merlin Entertainments Launch Octonauts Activity Trail at Mall of America
Octonauts: The Great Gup Rescue is an activity trail located at the Mall of America’s public aquarium, Sea Life. The new interactive experience invites visitors to embark on a journey with their favorite characters as they complete missions to save sea creatures. Read more…
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Grace under Pressure: A Report from a Ukrainian Toy Supplier
In this special guest feature, Joel Poznansky, president of Wicked Uncle Toys, connects with Ukrainian company Wise Elk Toys to share insight on how the Russian invasion is affecting its business and what U.S. companies can do to help. Read more…
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SEGA: Building an Empire at Licensing Expo
In a guest feature at the Pop Insider, Anna Knight, senior vice president of the Global Licensing Group, chats with SEGA of America’s Alex Gomez about the extensive licensing opportunities that the company will present at Licensing Expo in May. Read more…
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State of the Industry Q&A: Mattel
Steve Totzke, chief commercial officer at Mattel, discusses the company’s licensing program and opportunities for consumer product growth this year. Read more…
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State of the Industry Q&A: Hasbro
Eric Nyman, newly promoted president and COO at Hasbro, discusses the company’s outbound licensing program and its upcoming projects. Read more…
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State of the Industry Q&A: Funko
Andrew Perlmutter, the new CEO at Funko, discusses the company’s efforts toward sustainability and becoming a major player in the NFT space. Read more…
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Snorble Appoints Thomas Chan as VP of Software Engineering and Platforms
In his new role, Chan will develop the company’s flagship product, Snorble, to help parents establish healthy habits and bedtime routines for their children. He will also oversee the entire Snorble infrastructure including the application programming interfaces (APIs), software, the mobile app, and the Snorble Experience Engine. Read more…
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Cyber Group Studios Promotes Rapaëlle Mathieu to Executive Vice President
In her new role, Mathieu will oversee all international commercial activity for the company. She will work closely with CEO Pierre Sissmann and COO Dominique Bourse to define strategic areas of growth for sales, digital, licensing, and more. Read more…
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