Hoffmann Murtaugh brings you the media download on the global shifts impacting our lives. |
|
How To Use Change Management To Execute A New Marketing Vision |
|
Change is in the air.
The DL: The pandemic, the great resignation, and other recent events have caused dramatic changes in how companies manage their day-to-day activities as well as set themselves apart for continued growth. In this time of transition, it is a good idea for marketers to find strategic ways to tackle challenges and set themselves on a path to success. Change management is the process of managing shifts, transitions, and transformations within an organization. Since more of the workforce is fully remote or hybrid since the pandemic, some change management projects can include adding AI and technology to ensure open communication and access for employees.
|
|
Metaverse Spending Will Be Too Big To Ignore |
|
Why the emergence of the metaverse will be a boon for marketers.
The DL: We have been hearing this hot topic more and more over the last few months. The metaverse advertising spend has doubled from last year and is on track to total between $144 billion and $206 billion by 2030. Consumers are also spending increased time in the metaverse with an expected 6 hours per day by 2030. With activities ranging from socializing, entertainment, gaming, travel, and shopping, the most popular items being purchased are in-game purchases, virtual makeup, and real-world products to name a few. Is your brand ready to reach your audience in the metaverse?
|
|
Instagram Tests Updated, TikTok-Like Full-Screen Format For Its Main Feed |
|
It’s been in testing for a while, but today, Instagram has launched an updated version of its new full-screen main feed test, which expands Instagram posts.
The DL: Instagram continues to be heavily influenced by its competitor, TikTok. Most recently, they have launched an updated version of their new full-screen main feed which is not only for reels and videos but also for static images. Back in December 2021, Instagram Chief Adam Mosseri said that (short form) video will be a key focus for Instagram in 2022.
“We’re going to double-down on our focus on video and consolidate all of our video formats around Reels,” says Mosseri. Now with 2022 being half over, there is research to back that up, Reels are the fastest way to grow on Instagram right now, and 20% of all the time spent on Instagram is spent directly in the Reels feed tab. This TikTok-like full-screen format is not available to all users at this moment but it appears that it will be rolled out to more and more users over time. If short-form video content is not your area of expertise but you want to get ahead of the curve, reach out to us today and we can get you started.
|
|
Research Reveals New Wave Of Younger, Brand-Aware Podcast Listeners |
|
The podcast boom shows little sign of abating, offering engagement and outreach opportunities for advertisers.
The DL: Younger audiences continue to embrace the podcast market, which is a great sign for advertisers who expand their brand on those audio apps. The users are listening to podcasts daily and the platform continues to grow. Even better news, the young audiences indicate in surveys that they have found themselves inclined to make purchase decisions based on the recommendations aligned with their favorite shows. There is far less advertising clutter on podcasts, which shows to be a popular reason for the growth in listenership, so if you need help growing your brand in podcasts, reach out to our team of specialists!
|
|
LinkedIn Launches Initial Rollout Of Its New ‘Funny’ Reaction |
|
They’ve been threatening it for a while, and now, it’s finally here, with some LinkedIn users seeing this new alert in the app.
The DL: The long-awaited "funny" reaction on LinkedIn has finally been released to select users. While LinkedIn has been teasing this reaction for quite some time, some users wondered if it would ever come to fruition. Turns out, it has!
It isn't available to everyone just yet, but that's in the pipeline soon. LinkedIn notes that this addition gives you a "simple way to express that a LinkedIn post made you laugh, felt humorous, or offered light-hearted fun in a professional context."
|
|
Meet our Media Planning Intern, Jameson Overton! He's 16 years old and heading into his junior year of high school. Jameson plays football, wrestles, runs track, and plays the quads in the marching band. He's interested in the three "S's" - sciences, social media, and sports. During his internship, he will be learning the ins and outs of how an agency works by shadowing different departments throughout the summer. His main focus will be on Account Management and Planning. Jameson is super excited to be working with the Hoffmann Murtaugh team and helping out in any capacity that he can |
|
If you would like to pick our brains on how to navigate the evolving integrated media landscape during this time,
we'd be happy to help.
|
|
Hoffmann Murtaugh
Pittsburgh, PA 15212 (412) 741-8618
|
|
Hoffmann Murtaugh is an integrated media planning and buying agency based in Pittsburgh, PA with offices in Cleveland, OH, Harrisburg, PA, and Rochester, NY. Our approach combines media strategy and intelligence with formidable negotiations to deliver smart, efficient, and customized media solutions to our clients. |
|
|
|
|
|
|
|
