May 2022

(844) 673-2266

DEALERS UNITE IN THE PURSUIT OF RETAIL EXCELLENCE

News from YOUR National Powersports Dealer Association

Welcome to the latest newsletter from the NPDA! There is strength in our growing numbers, and we're on the move in furthering our mission: "To advance our industry by elevating Dealers to be well prepared, sustainably profitable and exceed the expectations of a growing Powersports customer base."

In this issue:

Membership Grows, Partners Sign On As NPDA Strengthens
One Year Down, Big Success To Come!
Hey Buddy, We'll Ask The Questions ...
WE WANT (to profile) YOU!
Partner Spotlight - Garage Composites
Just Something to Think About ...

Membership Grows, Partners Sign On As NPDA Strengthens

There is a real sense of urgency surrounding interest in the NPDA; Our progress to advocate, educate and celebrate members, partners and supporters of our industry in our first year has been incredible! THANK YOU for your belief in and support of the NPDA!

We have hundreds of members, and our power will exponentially grow as thousands more join in solidarity for our members and partners sustained profitability.
Strategic partnerships continue to bolster our efforts - the ever-growing list includes: Accelerate2Compliance, Arrowhead Engineered Products, Federated, EPDS, Find It Now, Garage Composites, Law Tigers, LiquiMoly USA, MaxxOpp Marketing, National Powersport Auctions, Performance Brokerage Services and VinData.
Things under way on our collective "work bench" -
Mass marketing initiatives to inspire and grow our industry;
Big trade shows and regional gatherings;
State-of-the-art educational/training programming;
Benchmarking and studying "best in class" organizations;
Vetting insurance providers & researching State franchise laws.

There are a lot more great things coming from the NPDA. As you continue your support and help us grow, we'll keep up the good work!

One Year Down, Big Success To Come!

Independence Day, Christmas, Halloween, you know the dates by heart. Now you've got a new one to remember - the birthday of YOUR NPDA!

We got things going in 2020, but the official date is May 24, 2021.

What's on our immediate radar?

We've brought in our first Team member, Organizational Director Darris Blackford. Blackford has followed a multi-faceted career path; Newspaper reporter, communications business owner, Powersport Dealer marketing expert, and large-scale event Director. His passions are writing, riding and running; he's well-suited for getting the word out, understanding the message, and having the energy to help push the NPDA to the next level.
Regional Meet & Greets - we'll be setting up gatherings nationwide for members and prospects to gather for in-person discussions, seminars, socialize and provide feedback on issues of importance.
National NPDA Summit - This remains a priority, and work is under way to find a suitable location and dates that will work. Stay tuned!
Building our base - You've committed to support the NPDA, but can we ask another favor? Share this newsletter with industry colleagues, send them to our website, www.npda.org, and help us gain even more momentum in creating the best, most impactful group for Powersport Dealers imaginable!

Hey Buddy, We'll Ask The Questions ...

The NPDA is about listening and learning in order to successfully advocate, educate and celebrate members, partners and supporters of our industry.

To that end, we are launching a series of surveys to gain insight into what's on the collective mind of our membership. Each survey will be short, but the information will allow us to achieve the greatest success!

In fact, surveys are an important part of our history: https://issuu.com/dealernews/docs/issue__4_apr_2020/36

The first in our latest survey series will be coming to your email inbox June 1.

Thanks in advance for your responses!

WE WANT (to profile) YOU!

Our businesses are about people, and learning about the men and women who make up our growing Dealer membership list can shed light into challenges each of you face and help you realize you are not alone in leading the "Life Of A Dealer."

And the best person to tell your story is you!

Be on the lookout for emails, phone calls and even when we meet in person for interview requests so we can properly introduce you to this great group of like-minded members!

Partner Spotlight – Garage Composites

www.garagecomposites.com

Headquarters: Denver, CO

Year Founded: 2015

Number of Employees: 18

Business Summary: Garage Composites serves the powersports, marine and RV industries with Peer Advisory Groups, Management Training Academies and In-Dealership Consultations. Deemed one of the most respected and largest consulting companies in the powersports industries, Garage Composites works with thousands of clients.

Why Is Garage Composites A Partner Of The NPDA? Garage Composites are dealer advocates first and foremost. As such, we are firm believers in both state dealer associations and the National Powersports Dealer Association. There is power in numbers and with the ever changing landscape of the powersports industry, dealers need to have an organization that is always on the forefront of looking out for their best interests.

How Can NPDA Members Best Benefit From the Services Of Garage Composites? By joining one of our 32 Peer Advisory Groups - nothing says success better than having 20 of your closest peers helping you with both the highs and lows of owning and running a dealership.

Anything Else You'd Like To Add To Help NPDA Members Understand How Garage Composites Can Help Them Better Run Their Dealerships? We are equal to the task of assisting with the education and methodology of any department in your dealership ... have a problem? Call Garage Composites - we can help you!

Just Something To Think About ...

Legoland in Southern California has built a new exhibit that involves the future of your powersports dealership: https://www.ferrari.com/en-EN/magazine/articles/life-size-lego-ferrari-f40-comes-to-legoland-california

What do toys and Ferraris have to do with your business? Whether you will still be open in 10 years.

A TV reporter covering the opening of the exhibit interviewed an 11-year-old-girl about her experience.

She described building a toy Ferrari, scanning the image in to a computer, and then racing it on Ferrari's Fiorano circuit at Maranello. She is surrounded by Ferrari red, history of the company and motorsports. "My car was fast," she said.

This kid may or may never own or drive a real Ferrari. But she is being made comfortable around fast cars, auto racing and tradition.

Think about your own life in powersports. Did you come into the life suddenly in your adult years because it seemed like a fun thing to run a dealership involving fast, fun, good-looking vehicles and all that goes with it? Sure, kid, maybe dreams do come true.

It's more likely you've been around this stuff for a while. Maybe your dad, or a really cool aunt, or neighbor down the street, introduced you to motorcycle riding, or you are from a family of hunters and ATV's were part of the process to get from point A to 8-pointer.

"But my showroom isn't a freakin' toy store!"

It isn't? To a 40-year-old buying his or her first motorcycle or off-road vehicle, it most certainly is!

Further, making your dealership cool and inviting to youngsters along with the young at heart may not seem to make sales go up today - it may not - but that 10-year-old girl who built her own toy Ferrari in 10, 20 or more years may just come looking for that new motorcycle or side-by-side, and we assume you want to still be in business then to sell it to her?

Evolve or die.