Swedish Slay
For a while now, IKEA UK has been serving up on-brand, of-the-moment spoofs of popular culture moments (this time it's Charli XCX's Brat remix album). I first noticed this trend when IKEA posted their version of Doja Cat's Met Gala towel dress the morning after the event, and the hits just keep on coming.
The thing that makes IKEA UK's efforts so impressive is the commitment to brand; as you can see, they kept IKEA's colours and font when imitating Charli XCX, and all the "tracks" are actual IKEA products. All their spoofs have consistently incorporated organic "in"s for the brand within them, including a few clever carousels of items at IKEA to match famous Taylor Swift songs.
Lesson: If you're thinking of jumping on a pop culture moment, make it timely (don't wait!), and make sure there's a natural connection to your brand. Don't put something out there just to blend in; create something that stands out as yours!
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