MFA Longevity Market Report
News and insights from thought leaders in the longevity economy
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Dear Friends and Colleagues,
Women’s History Month provides us with a wonderful opportunity to celebrate all of the women in the longevity field and beyond. I can’t wait to gift the women leaders who have inspired me with the new women’s history quarters that are being minted, including of Maya Angelou and Sally Ride! In the field of longevity, more female corporate leaders, entrepreneurs, nonprofit leaders, and investors participate in our events than ever before. These women are laying the groundwork for the creation of innovative programming to support the rise and inclusion of women and other diverse populations.
On a separate note, I hope you plan to join us for the What’s Next Longevity Business Academy – where entrepreneurs will learn everything they need to be successful, ranging from branding to customer identification and journey to a range of funding sources. I am also looking forward to our 19th annual What’s Next Longevity Venture Summit, where we’ll hear more about the opportunities associated with the record number of entrepreneurs, investors, and corporations in the longevity market. Continue reading the newsletter for an exclusive discount on both events!
Finally, I have also been inspired by the support we have seen across the world for Ukraine. You can lend your support by donating to the Ukrainian Red Cross.
Warmly,
Mary
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Table of Contents:
- MFA Events
- What’s Next Longevity Business Academy Starts April 5
- Save the Date: Longevity Venture Summit June 7-8
- MFA Podcasts
- Techstars Future of Longevity
- Carlton Senior Living/Botcoi.ai & HMP Global/SMASH
- Memories Matter
- Funding News
- Corporate Updates
- Events and Opportunities
- Books, News, and Reports
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What’s Next Longevity Business Academy Starts April 5
The What’s Next Longevity Business Academy starts in two weeks! The six-week Academy starts April 5 and runs through May 10, offering comprehensive learning for those involved in the business of the longevity economy. Each hour-long course addresses a different topic, including Building a Brand for Your Company and Telling Your Story, The Longevity Marketplace, Finding Product/Market Fit With the Right Partner, Best Practices in Working With Incubators and Accelerators, Creating a Revenue Pipeline With Senior Housing Sales, and Accessing Government Programs and Support. This year’s theme is Spring Forward: Successful Go-to-Market Strategies in the Longevity Economy, and workshops will focus on branding, sales strategy, government funding and more. Learn more and register using NewsletterWNBA for 20% off!
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Save the Date: What’s Next Longevity Venture Summit, June 7-8
Planning is in full swing for the What’s Next Longevity Venture Summit, taking place June 7-8, 2022. The event will be largely virtual, with some in-person networking events planned. We also are currently accepting submissions for the What’s Next $10K Business Plan Competition, which is part of the Summit. The deadline is April 28. Final judges include Abby Levy, Primetime Partners, John Hopper, Ziegler Link-Age Longevity Fund, Christine Brocato, CommonSpirit Health, Richard Deulofeut, Trust Ventures, Rick Robinson, AARP Innovation Labs, and Hope Walls, Nationwide Ventures.
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What’s Next Longevity Deal Talk |
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Episode 3: Techstars Future of Longevity Accelerator – A partnership between Techstars and Melinda French Gates-backed Pivotal Ventures has produced a new crop of graduates from the Techstars Future of Longevity Accelerator. Keith Camhi of Techstars and Jennifer Stybel from Pivotal Ventures along with entrepreneurs Chekesha Kidd of Kinumi and Eric Levitan of Vivo join Mary and Fred to outline the partnership and process.
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Episode 4: Carlton Senior Living/Botco.ai & HMP Global/SMASH – Mary Furlong and Fred Fishkin talk with Botco.ai’s CEO Rebecca Clyde and Carlton President David Coluzzi about the companies’ new deal. Then, Senior Care Marketing & Sales Summit (SMASH) founder Bailey Beeken joins to talk about the acquisition by HMP Global.
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What’s Next Living Longer Better Smarter
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Episode 25: Memories Matter – Mary Furlong and Fred Fishkin learn about the importance of words and images. They speak with LifeBio founder Beth Sanders about her life storytelling platform. Then, CERTUS Institute Chief Research Officer Josh Freitas and Vivid-Pix CEO Rick Voight discuss photo reminiscence therapy.
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Funding News
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Balanced, a digital fitness platform for older adults, raised $6.5 million in seed funding led by Founders Fund and Primary Venture Partners.
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Micruity raised $5.1 million in seed funding led by SixThirty Ventures for its investing tool that turns 401(k) plans into protected retirement income.
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FreeWill, a company that helps people make a will and other end-of-life planning, raised $30 million in Series B funding led by Bain Capital Double Impact.
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XRHealth, which provides therapeutic virtual reality that includes pain management, raised $10 million backed by HTC, Bridges Israel, AARP, Crowdfunding on StartEngine.com, and existing investors.
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CoreMap, which is developing a cure for atrial fibrillation concurrently raised $3 million in Series A funding and $20 million in Series B funding.
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VillageMD announced its plans to buy chronic care management company Health Interactions.
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Paperwork, which helps people of all ages manage their finances, raised $2.5 million in seed funding led by Kickstart Fund.
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Omada Health raised $192 million in Series E funding for its chronic care management platform led by Fidelity Management & Research Company.
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Women Face Retirement Security Challenges
“Across the country, women of all ages are falling behind their male peers on the road to a secure retirement,” says Nancy LeaMond, AARP’s Chief Advocacy & Engagement Officer, in her new blog (featuring a new video) for #EqualPayDay2022. Learn about the obstacles women face at different points in their lives and the steps we can take to improve their financial situations at AARP.org.
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ConnectCareHero to Acquire HappyGram
ConnectCareHero is expanding its reach through the acquisition of HappyGram, a card-delivery service for older adults. HappyGram perfectly aligns with ConnectCareHero’s mission to combat loneliness by helping older adults feel more connected to their loved ones.
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Vivid-Pix Launches Memory Station at RootsTech 2022
Vivid-Pix announced the launch of the Vivid-Pix® Memory Station one-click scanner/software bundle - the easiest way to digitize, restore, and save precious print images at home, library, or communities without sending them to a scanning service. The Memory Station is available directly through Vivid-Pix and can be used at home, adult centers, or libraries.
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GetSetUp celebrates 2 years of growing partnerships and empowering learners
GetSetUp turned 2 and has continued to hit key milestones:
Plus, GetSetUp continues its special programs to empower and engage older adult learners. Twenty five entrepreneurs over the age of 55 from the US, UK, and India have started GetSetUp's first accelerator program, where they are working with mentors and taking classes on elevator pitches, business planning, and much more. Additionally, 16 people whose recipes were selected to be in our forthcoming cookbook with plant-based recipes are already sharing their recipes with the community.
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ZNest Comes in 2nd At Venture Competition
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Ziegler Link-Age Celebrates Women's History Month
Ziegler hosted its Second Annual Women in Senior Living Leadership Forum on March 18. In addition to having a range of women leaders speak, Ziegler released the results of its "Women in Senior Living" survey. Key findings include:
- Roughly 4 in 10 noted that they feel professional burn-out.
- Generally, optimism among women leaders is greater than one year ago.
- There is a great need for mentorship among women leaders in our field.
- Work/Life balance is one of the greatest challenges for women in our field.
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Events and Opportunities
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The 2022 CABHI Summit starts tomorrow! The two-day virtual event, March 23-24, will explore innovation and investment in longevity. Day one of the Summit is free! Register today and get 20% off day two, all-access tickets using the code friendsofmary.
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Last week AARP presented its Movies for Grownups Awards. You can still watch it on PBS.
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The American Society on Aging will hold its annual conference, On Aging, in New Orleans on April 11-14, 2022.
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The National Institute on Aging has an array of small business opportunities, including for entrepreneurs, for projects addressing dementia, and others. Learn more.
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ADvancing States is accepting session proposals for its annual HCBS Conference through April 15, 2022.
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