Hi Cindy,

As you probably know, I believe in the effectiveness of email marketing primarily because I’ve seen it work. Not only can you develop leads, but your brand is in front of your prospects and clients every time you send an email. The article below talks about using a strategy with your content and direction.

One of the mistakes that non-writers typically make when writing content to engage their social media followers is writing too formally. The days of formal business writing are all but gone. Today, clients and prospects want you to speak to them as if you were talking to them personally. The article below describes this well.

There’s more important information in all of these articles. Please take a look.

Enjoy,

Cindy Neky

Marketing Pathways

724-255-4025

My LinkedIn profile

What is a content series?

A content series is essentially a story that evolves over multiple blog posts. They can help you build an audience interested in your niche and they’re especially useful if you want to write a tutorial that breaks down a large topic. The content series allows you to teach one aspect of the tutorial at a time, so it’s easier for your reader to learn...Read More>>>

Most relevant AI news for marketers

But the most interesting news for short-term content marketing strategies came from guidance issued by the U.S. Copyright Office. It clarifies what constitutes ownable content – the work must be created by a human (as has always been the case.) Thus, anything authored or created by generative AI tools cannot be protected by copyright laws. So, if you create content using an AI generator, you (or your brand) do not own that creation....Read More>>>

Rumor has it that your brand’s content must be dryer than sand to attract interested readers.

But is that your high school English teacher whispering in your ear?

Well, it’s time we free our minds and liberate our pens.

Because the truth is that our content is a conversation with our readers.

As Donald M. Murray once said, “Effective writing should be conversational.”

That said, let’s talk...Read More>>>

Why Email Marketing Still Rules

Email marketing gets a bad rap these days. Some people dismiss every marketing email they get as spam. 



Let’s be truthful, now. A lot of the emails we get are spam. But there are useful, entertaining, and valuable ones in the mix, too.

What’s more, they can deliver a seriously impressive return on investment.....Read More>>>