Hello Donna,

The Grey Cup is just around the corner, and fans across the country will be gearing up to celebrate with their favorite snacks and drinks.

Make sure your store is ready to meet the demand and maximize sales this game day weekend!

Stock Up on Beer in the Right Formats

Football fans love to stock up for the big game, and they’ll be looking for convenient options to grab and go.

Make sure you’re fully stocked with popular 6-packs and 12-packs of beer to appeal to different buyer preferences. Corona and Coors Light are always popular.

Consider featuring craft options alongside mainstream brands to cater to all tastes.

The key is visibility—ensure your beer fridge is fully stocked, well-organized, and easily accessible.

Cameron's Brewery's popular Ambear and Captain's Log are perfect for the occasion.

Strategic Placement of Meat Snacks

When it comes to the perfect game day experience, snacks are just as important as the game itself.

Drive additional sales by positioning high-margin items like Great Canadian Meat's meat snacks close to the beer fridge.

This placement encourages cross-selling and makes it easy for customers to grab everything they need in one go.

Here’s How You Can Optimize Snack Placement:

Create a Game Day Display

Place meat snacks, such as jerky and pepperoni sticks, on a small rack or shelf near the entrance to your beer fridge. This creates an eye-catching display and serves as a reminder to customers that snacks and beer go hand-in-hand.

Feature Popular Salty Snacks:

Meat snacks, nuts, and pretzels are the perfect pairing for beer.

Make sure these items are easy to find and visible to customers who are shopping for beverages. Use clip strips or small shelving units to showcase these items at eye level.

Cider has become quite popular with both men and women. It is a great option for those who want an alternative to beer.

Cider is gluten free and tastes great.

Thornbury's Pear and Apple ciders are great with cheese. So placement of cheese flavoured snacks near your cider drinks are a great way to increase your sales!

Ontario's #1 473ml RTD in 2024

Happy Dad gets HUGE social buzz and is a great addition to your RTD portfolio.

Happy Dad Hard Seltzer Fruit Punch 473ml: 37350

Happy Dad Hard Seltzer Variety Pack (12x355ml): 39681

Hard seltzers, which is typically light and often fruit-flavored, can be paired with the following snacks to enhance your store sales:

Salted Nuts or Mixed Nuts:

Almonds, cashews, or peanuts provide a savory contrast to the sweetness of a hard seltzer.

Pretzels:

Their saltiness and crunch make them a classic pairing with carbonated beverages.

Lightly Salted Potato Chips:

Kettle-cooked or regular chips add a satisfying crunch without overpowering the drink.

Beef Jerky or Meat Sticks:

These high-protein snacks offer a savory flavor that balances the lightness of seltzer.

Tortilla Chips and Salsa:

This combo adds a spicy kick that pairs well with fruity seltzers.

The AGCO requires you to post three specific signs in your store if you sell alcohol.

1. Your AGCO CSL Licence to Sell Alcohol
2. Sandy's Law - Fetal Alcohol Syndrome
3. Nearest location for customers to return their alcohol bottles and cans

Click the links to download the signs:

Sandy's Law - Black and White

Sandy's Law - Colour

Bottle Return Location