 |  | DEAR VALUED PARTNERS,
There is no substitute for a strong earned media program. We’ve all witnessed impressive ROI around earned media, print, digital, and video. Travel South USA invests in earned media tactics to boost the awareness and credibility of our destinations, complement paid media tactics, grow our exposure to non-traditional audiences and retarget leads to tour operator programs that feature Southern destinations.
I know you’re talking about media to increase your global outreach within your respective organizations, and you know we’re talking about them at Travel South USA. That’s why I want to make sure Travel South’s 2023 Global Media Marketplace is on your calendar. Registration opens in January for the event, held during Global Summit Week, April 24-27, 2023. Registration is $2,495 for the first person; second delegate shared appointments are $1,295.
The Southern USA is fertile ground for influencers, journalists, and content creators, and we would like to build fruitful relationships with writers and activate media to tell our stories across many, many platforms. Together we can continue to grow the quality and volume of coverage of our region in global markets and streamline the time, resources, and personnel it takes to credential, provide custom itineraries, and monitor the coverage. Together, we can connect your destination with international media personnel who wield the unique power to bring third-party validation, new audiences, and asset creation through authentic storytelling.
So, we hope you will plan to join us in April 2023. Registrants will pitch and meet one-on-one with a highly qualified cadre of global journalists and influencers.
See you there,
Stephen Foutes
Director, Missouri Division of Tourism; COMMS/PR Chair & Treasurer of the Board, Travel South USA | | | | | | | MARKETING OPPORTUNITIES | | | |  | | TRAVEL SOUTH TRIP PLANNER
The 2022 Travel South International Travel Planner will be published this fall, with distribution planned at 130k copies in four languages. Advertising opportunities are available - deadline is July 15th.
| | | | | | | |  | | INTERNATIONAL SHOWCASE SPONSORSHIPS
Make sure your organization is highly visible at this year’s International Showcase! Silver, Gold, and Platinum Sponsorships are available with terrific benefits. Contact Angelica for more information or to create your custom sponsorship. | | | | | | | | | | | | SOUTHERN SUCCESSES | | | |  | | ITRAVEL/VACAAY PROGRAM CAMPAIGN IS LIVE
The product- and content-driven campaign retargets highly qualified Australian
travelers, prime for travel and the charms of the Southern USA.
Sydney-based itravel is a force among independent travel franchises and mobile travel agent networks. And that force is felt right here in the Southern USA. Learn more about the integrated itravel/Vacaay Program campaign in market now, targeting 50,000 qualified Australian travelers. | | | | | | | | | | IN THE NEWS | | | |  | | MUSICAL GRATITUDE
WOW —
what an amazing night of music and fun! Once again, a big thanks to our destination and Platinum sponsors for helping us put on the Southern show of the season at IPW. | | | | | | | |
| | |  | | TORONTO SUN GULF COAST FEATURE
A recent Toronto Sun article featured Alabama and Mississippi’s coastal opportunities, from Bay St. Louis, Ocean Springs and Biloxi, to Mobile, Orange Beach and Fort Morgan. | | | | | |
| | |  | | GOING AWESOME PLACES
Canadian influencer Will Tang wrote about his trip to the Smoky Mountains in Tennessee and North Carolina, sharing an interactive map and a downloadable 6-day itinerary. His TikTok video had over 2M plays! | | | | | | | | | | | | BY THE NUMBERS | | | | | The 2021-2022 Hotelbeds/Bedsonline Campaign was very successful for our partners. The final numbers show an increase of 140k room nights vs 2019: 56% growth! The robust digital marketing campaign included activities targeting US, Canada, UK, and German tour operators and travel agents with booking windows beginning in October 2021 running through May 2022. | | | 390K
ROOM NIGHTS | | | | | | 56%
INCREASE VS. 2019 | | | | | | 24
DESTINATIONS | | | | | | | | | | UPCOMING EVENTS | | | |  | | CANADIAN SALES & MEDIA MISSION
August 15-18
Travel South will be conducting a trade & media mission in Toronto, Canada, to
facilitate building relations with Canadian travel media and connect with high-value travel trade.
| | | | | | | |  |
|
FRANCE SALES & MEDIA MISSION
October 3-5
On the heels of Brand USA Europe, Travel South is organizing a mission to Brussels &
Paris to build new and enhance existing relationships with key tour operators, travel agencies, airlines and media.
|
|
|
|
|
|
|
|
|
|
|
|
|
