Join us on June 17 with Tim & The Truetones to celebrate Dad!

Wear your best dad outfit, get your best dad jokes ready, and let's play yard games to kick of Father's Day Weekend!

5:30-9:30 PM at Lincoln Park

Street closures and detours have began in downtown and will last until fall of 2023.

Please see the maps the City of Waterloo has put together to help you with detours for trails, sidewalks, road and water routes.

All year long, Main Street Waterloo has projects and events that we need help with. Volunteers like yourself are what makes our events and projects successful.

Opportunities include joining a council, event planning, and volunteering during a event!

The pink petunia flower baskets have become synonymous with downtown Waterloo. Each spring, Main Street Waterloo volunteers hang over 100 of these beautiful flower baskets, adorning downtown from May until October. The program is made possible through the contributions of individuals and small businesses throughout the Cedar Valley.

Thank you to Align Architecture & Planning for being a Block Sponsor for our 2022 Flower Baskets!

Main Street Waterloo is able to support downtown businesses, hang flower baskets, decorate for the holidays, host events and more because of the generosity of our community.

The organization is hosting our 2022 investment campaign by challenging 100 people to donate $100 to make our city center stronger.

Main Street Waterloo is a non-profit organization dedicated to the revitalization of our downtown center, and with your help we have been able to do so much with the district.

Through your continued support and partnership, we are excited to promote and represent Waterloo as a great place to live, work and play.

June

• Jun. 6-12 My Waterloo Days
• Jun. 17 Friday Loo

July

• Jul. 2 Mayor's Fireworks
• Jul. 8 Friday Loo
• Jul. 26 Cheers to Small Business

August

• Aug. 12 Friday Loo

September

• Sep. 2 Friday Loo
• Sep. 3 Food Truck Festival
• Sep. 3-11 Taste of Loo
• Sep. 15 Pint Night Ride

October

• Oct. 4 Mayor's Fun Run
• Oct. 11 Cheers to Small Business
• Oct. 29 Downtown Trick or Treat

November

• Shop Downtown Saturdays
• Nov. 26 Shop Small Saturday
• Nov. 26 Winter Wonder Loo Starts

December

• Winter Wonder Loo Continues
• Shop Downtown Continues

President​

​Zach Hansen

Vice President

Samantha Meier

Past President

Blake Hammer

Treasurer

Daniel Janssen

Executive Director 

Jessica Rucker

Council Chairs:

Design 

Brandon Alvarado

Economic Vitality 

Michael Huisman

Organization 

Purvis Williams

Promotions 

Nick Hedrick

At Large

David Deeds

Mike Ihel

Bari Richter

Ivan Valtchev

Brendon Wagner

Liaisons

Mayor Quentin Hart

Council Person John Chiles

Tavis Hall, Experience Waterloo

Ty Kimball, Cedar Falls Community Main Street

Linda Laylin, BH Co. Supervisors

Cara Miller, Silos & Smokestacks

Corbin Payne, WPD

Jim Schaffer, Grow Cedar Valley

Aric Schroeder, City Planning & Development