Regional Audience Director
Adams Publishing Group /
The Daily Reflector
Greenville, North Carolina
Years in the Industry: 10 years
Previous Experience: I started as a senior district sales manager then moved up to customer service, sales and marketing manager. Then, in 2017, was promoted again to regional director of audience development with a CNHI newspaper. Finally arriving at my current position in Eastern North Carolina with APG as regional director of audience development.
What I like most about my job: The thing I like most about my job is working with a talented team and seeing our hard work pay off every day when the newspaper comes out.
What's the greatest opportunity for newspapers in the future? I think the greatest opportunity for newspapers in the future is taking advantage of new technology to engage new readers while maintaining our editorial integrity. People are hungry for real news that impacts them every day. Our print products can't be matched and we are reaching more readers now than ever before when you add in the digital side of things. I think newspapers have a long, bright future ahead.