After having grown their operations into four states, with services to the entire upper midwest, Control Installations of Iowa (CI3) no longer fit their name. Basepoint Building Automations was born and with it, a new brand identity.

Read below to learn how we helped them extend their brand and keep their services front of mind with customers and the general public.

Caution - Automatic Brand Positioning Ahead

Our customized door decals include company logo and contact into.

Customized decals are rare in the automatic door industry. But, now that Basepoint has found Beeline and Blue, they too can build the same name recognition and service awareness that only national suppliers could do before.

Do you have a project no one else has been able to produce? Contact Beeline and Blue. We love a challenge! Our skill, depth of experience, and creativity with graphics creation is unmatched.

Next Monday—May 15th—is 515 Day

The Greater Des Moines Partnership is inviting us all to participate in 515 Day, a community-wide effort to uplift our region, support our local community, and celebrate the vibrancy of our area. Get out and explore all Des Moines has to offer that day, and use the hashtag #515Day on social media to share your adventures. Want to help promote the event? Let Beeline and Blue create posters, banners, or handouts to spread the word to friends and neighbors.