Fail Safe: 3 Powerful Keys to Success in Marketing your Wood Product Innovation
Rumin Mann | rmann@bcwood.com
Attend this new virtual seminar hosted by BC Wood to learn how to successfully market new wood product innovations. From marketing tips to industry specific strategies, learn key tactics for successfully introducing new products to the market! This seminar is beneficial for large organizations and sole proprietorships alike. Read more information here.
TOPICS WILL INCLUDE:
- Proof of Market. Learn how to prove up the market for your innovation – throughout the development process -- while building potential sales at the same time.
- Systematic Daily Outreach. Learn how to connect with your ideal potential customers -- and specifiers – without old-fashioned cold calling and selling.
- “Triple-R Marketing.” Learn how to use “The Three R’s” – Repeat business, Referral Business and Customer Reviews – to grow sales of your new product organically and at virtually no cost.
DETAILS:
Date: Thursday, April 27, 2023
Time: 10:00 - 11:00 AM PST
Cost: $55 per person or $30 for SHAPE program participants
Location: Virtual
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Marketing and Business Development Support for 2023-24
Rumin Mann | rmann@bcwood.com
BC Wood is excited to announce the approval of the 2023-24 Wood First program! Beginning April 1st, 2023, we will be coordinating and delivering an exciting line up of activities to assist you in your marketing and business development! Please note, you do not need to be a BC Wood member to participate in these activities.
Workshops:
We will be delivering a number of virtual and hybrid workshops throughout the year on business development and marketing topics. Please contact Rumin at rmann@bcwood.com if you have a request for a particular topic.
Business and Marketing Assessments:
An expert will review and evaluate your company's activities and strategy. Business assessments review your business plan as well as identify gaps that prevent a company from growing due to a lack of knowledge regarding proper accounting practices, human resource/employee issues, strategic planning, succession planning, cost-analysis, overhead and capital investments. Marketing Assessments identify marketing activity/strategy improvements, how to accelerate your marketing strategy, as well as how to strengthen and improve your overall brand and messaging to further set you apart from competitors and achieve your desired business goals. Funding covers 75% of cost. You can go with any third party consultant of your choice and do not need to be a BC Wood member to access this program.
Marketing and Business Development Company Projects:
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Wood First Wednesday
Twig BC | info@twicbc.ca
On the first Wednesday of each month we meet at a venue from 6:00PM-8:30PM, sit down at a table and share stories from our journeys and careers and experience in wood. It’s a place to meet others from different parts of the industry and reconnect with familiar faces. For those new to BC and who work in companies, it's a place to connect outside your workplace to learn things, be inspired and make new connections. The stories you hear, and thoughts that are exchanged at WFW are invaluable, which has many from our community returning monthly.
This month, our 2nd event in Victoria was a huge success with an attendance of 25 people at Toolpath Design, and the Vancouver group met at Faculty Brewing with its regular crowd of 10-15. We’d love to see some new faces at our next event so please join us with a friend, or a colleague or come solo and look for us at one of the large tables.
This month our Vancouver event will take place at Luppolo Brewing Co. and the Victoria event will be posted soon on our website.
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TWIG SHAPE Program
Twig BC | info@twicbc.ca
The TWIG SHAPE program is underway and for our pilot year, we have ten participants who will be turning a concept into a product over the course of seven months. This cohort-based program includes guidance and mentorship from wood professionals and access to technical expertise.
As part of SHAPE, we’ve developed some specialized workshops in partnership with CAWP and BC Wood, open for anyone to attend. These workshops have been created to tackle areas of learning that are fundamental to the development and marketing of wood products. They are based on common questions, and gaps in knowledge that we consistently see when working with individuals and companies in prototype development and consulting. They are also very applicable for those working in companies who want to up their knowledge about wood manufacturing and processes to help them with current projects.
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April 27, 10:30 - 11:15 - BC Wood workshop with Neil Godin: Fail Safe: 3 powerful keys to success in marketing your wood product innovation
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May 12, 4:00 - 5:30 - CAWP workshop #1: Wood processing - From raw material to part production. Understanding production workflows to optimize your designs, and use of wood.
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June 9, 4:00 - 5:30 - CAWP workshop #2: CNC Machining - Utilizing CNC cutting technology to your advantage as a tool in design, production, jig making and prototyping.
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July 21, 4:00 - 5:30 - CAWP workshop #3: Wood finishing - Understanding the types and applications of wood finishes and the process workflow and wood preparation that leads you to the best results.
CAWP workshops are $30 per session or $75 for all 3
BC Wood workshop is $55 per person or $30 for SHAPE participants
To register for the CAWP workshops please e-mail jason.chiu@ubc.ca and to register for the marketing workshop with Neil Godin, please refer to the BC Wood post above.
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2023 Global Buyers Mission™ (GBM) Update
Randi Walker | rwalker@bcwood.com
The Annual GBM is approaching, and we are happy to announce that this September 7th to 9th, we will invite international buyers and specifiers to meet our Canadian suppliers in Whistler, to celebrate our 20th Anniversary! As most of the world is back to traveling safely, we expect many new Buyers this year, and with the help of our overseas staff, the continued assistance of the federal International Trade Commissioner Service and the provincial Trade & Investment Representatives abroad, we expect a good showing from across the globe.
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As usual, we can't just do one thing at a time, so along with the GBM Trade Event, we will host BC Wood’s AGM, deliver WoodTALKS at the GBM – this year featuring the Mass & Heavy Timber Symposium - and the Building Connections program. All these activities are designed to expand our Canadian wood products industry’s international business opportunities.
As in the past, pre-registration will be required to participate in the GBM, and we should have the online registration system open very soon! To make sure you are on the invitation list, please email gbm@bcwood.com.
New this year, all exhibiting companies will have an opportunity to become a major sponsor! Stay tuned for details on our new auction platform…
To get more background on the GBM, have a quick look at last years video on our website.
Questions? Call me anytime at 604-309-6683 or email gbm@bcwood.com. We look forward to you joining us for this exceptional 20th anniversary celebration! |
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Announcing WoodTALKS at the 20th Annual Global Buyers Mission - This year featuring the Mass & Heavy Timber Symposium
Ken Hori | khori@bcwood.com
Date: September 7-9, 2023, in beautiful WHISTLER, BC
Save the dates and join us in-person together with Canada’s Wood Industry and International delegates for seminars and workshops, trade show, site tours, networking receptions and more.
Up to 9 Educational Learning Credits are available during WoodTALKS at the GBM, with an additional 5 Educational Learning Credits pre-event. Stay tuned for early-bird offers and event information, or contact Ken Hori at khori@bcwood.com to make sure you are on the invitation list.
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Housing Brand Fair 2023
JC Lee | JClee@bcwood.com
On behalf of members, BC Wood organizes one major construction show each year in the Korean market. For this fiscal year we once again chose the Housing Brand Fair at Seoul’s centrally located COEX Trade and Convention Centre from March 2nd to 5th. This show is always well publicized by the organizer and as a result 44,436 people came to see the Housing Brand Fair during over the four days.
A total of 152 companies exhibited with 470 booths this year. While the overall attendance was lower than pre-COVID levels, we could meet with many of the potential buyers for value added wood products. This year there was particular interest in our engineered wooden products sector. Overall, our Housing Brand Fair program this year was a very good event for our participating members and our Korean office will be busy following up with all of the leads that were generated.
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Korean Major Wood Frame Construction Company: DUJON HOUSING
JC Lee | JClee@bcwood.com
Dujon Housing, which has built more than 3,300 wood frame detached houses over 21 years, holds a total of six housing exhibitions nationwide. These include their headquarters housing exhibition hall in Hwaseong Gyeonggi-do, the Incheon Cheongna housing exhibition hall, the Songsan Green City, the Sejong City housing exhibition hall, and the Changwon City in Gyeongsangnam-do.
JC Lee, the representative of BC Wood in Korea, recently attended Dujon Housing’s exhibition from April 7 to 9 at its headquarters in Hwaseong. Click the Read More button for more photos of the event.
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BC Wood Members Notice: Update to Discount Rate for Sutton Hotel
Rumin Mann | rmann@bcwood.com
BC Wood members, please note the discount rate code for Sutton hotel has been updated. Please contact Rumin Mann at rmann@bcwood.com for the updated code or refer to the email sent out to all members on Friday, April 14th.
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Video Report: Nikkei Messe 2023
Jim Ivanoff | jivanoff@bcwood.jp
As reported in the previous edition of the Wood Connections, the BC Wood Japan Office organized the Canadian Pavilion at the 2023 Nikkei Architectural and Construction Materials Show at the beginning of March. We now have a video report ready so people can get a better understanding of this show’s scale as well as its unique character and atmosphere. Please enjoy this video!
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Mike Randall Designs
Mike Randall launched “Mike Randall Designs”, (formerly known as “Kurva”) in 2012 with the goal of bringing his passion for wood bending to the forefront. Mike Randall is a Red Seal certified designer-maker who is proudly based in Victoria, British Columbia and specializes in the creation of exquisite wood furniture, lighting & sculptures. Mike's designs showcase a perfect blend between traditional craft, with contemporary and minimalist forms, and his refined pieces have become popular in both residential homes and commercial spaces.
What sets Mike apart is his dedication to his craft and his clients. He's fully hands-on when it comes to his products; from inception to design to building to installation, he does it all, ensuring that every step of the process meets his high standards for quality and craftsmanship. When we asked Mike about customer service and maintenance of his products, his exact words were, “You’re just not buying a light from me, you get me, with the light. FOR LIFE”. His clients receive ongoing support and service for the lifetime of their purchase, and is usually able to do same-day call out for local maintenance requests.
Mike primarily works with clients residing or creating projects on Vancouver Island and the Metro Vancouver area, although his work can be seen across North America. One of the projects that he is currently involved in is the refurbishment of Brentwood Bay Resort being carried out by Bidgood.
Mike Randall Design will be featured prominently at the upcoming Gray Magazine DesignCON / Design Victoria week (May 11 - 14) in collaboration with Thomas & Birch, Montauk Sofa and Atelier Dimopoulos.
In addition to being the driving force behind "Mike Randall Designs", Mike also dedicates his time to being a stay-at-home dad and a part-time teacher at Camosun College. He showcases his unwavering dedication not only to his business, but also to his loved ones and the community he calls home.
Photo Credit: Jeffrey Bosdet
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International Timberframes Celebrates 20 Years in Business
International Timberframes
With the future in mind, and as the interest in building with 100% mass timber grows, International Timberframes is excited to announce the building of a new head office and mass timber production facility in Golden, BC. With support from the Government Green Construction through Wood Program, the new facility will be the culmination of several years of planning, collaborating with wonderful architectural and engineering partners and absolute determination to continually be as sustainable as possible. The facility will be the timberframing workshop and production facility of 100% wood dowel laminated timber (DLT). DLT panels are being used as roof, floor, ceiling and wall panels in modern mass timber construction.
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NAWLA Wood Basics Course
NAWLA
Spring Wood Basics | Vancouver, BC | May 8-11
Employees need that training and confidence to help a company grow and prosper. Companies need employees who know they will receive the training they need to do a good job.
The Wood Basics Course provides companies and employees the chance to invest in the future. Whether it is a new employee just starting in the industry or a veteran who is moving into a new field, the course will provide the student and company with the resources to succeed.
Wood Basics is a four-day immersion class that includes both classroom training and field operations. The curriculum encompasses the entire spectrum of the forest products industry: from seed to tree, from production to sales.
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Greg Stewart, Chief Terry Teegee kick-off COFI Conference
Tree Frog News
Last week, over 600 business, government, First Nations and community leaders have gathered in Prince George for the BC Council of Forest Industries (COFI) annual convention. Greg Stewart, President, Sinclar Group Forest Products and COFI Chair opened the conference saying this is pivotal time for the sector given the accelerated rate of change in people, technology and public expectations, and thus gatherings like this are important to work on solutions.
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New BCIT Facility Recycles Wood Waste Into Clean Energy
ConstructConnect
The British Columbia Institute of Technology (BCIT) has opened a new $1.5 million wood waste to energy centre (WWEC).The facility, which had its official opening in December 2022, is producing energy now on its Burnaby campus.Selina Liu, BCIT’s campus planning and facilities energy manager, says the centre will use 250 tons of wood cut-offs per year to heat two buildings on the campus.
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New Mass Timber Elementary School Opens in Vancouver's Kitsilano Neighbourhood
Urbanized
Grand opening celebrations were held Thursday for the new school building at 2251 Collingwood Street — located on the city block on the northwest corner of Collingwood Street and West 7th Avenue, near the westernmost edge of Vancouver’s Kitsilano neighbourhood and about two blocks east of the future Jericho Lands redevelopment with 18,000 homes.
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Free, Accessible Data Will Help Communities Manage, Adapt, Plan
BC Gov News
LiDAR is a modern survey method that uses aerial remote sensing technology to map the Earth’s surface. It delivers highly detailed and accurate three-dimensional mappings of landscapes. Unlike the Province’s current digital models of landscapes that are based on aerial imagery taken 30 years ago, LiDAR-based mapping includes detailed representations of forests, bodies of water, and buildings, as well as other infrastructure.
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BC Wood’s programs are open to all value-added wood product manufacturers in British Columbia. By participating with BC Wood, you will be adding our staff of business development experts to your sales and marketing team. If you are ready to grow, call BC Wood at 604-882-7100 or 1-877-4BC-WOOD for more information on our programming. |
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