LACI HELPS BABY CLOTHING CO. REBIRTH
The Los Angeles Cleantech Incubator (LACI) helped Ashlee Espinoza and her business partner Laura “Lola” Wydler prepare their eco-friendly children’s loungewear line, Rosewood the label, to become investor ready. The pair enrolled in LACI’s Founders Business Accelerator Program, which provides six months of business curriculum and executive coaching, with a focus on creating a sustainable circular economy brand. Through the program, Rosewood the Label also widened their Los Angeles business support network.
Ashlee and Lola met more than a decade ago while working at a high-end women’s fashion house in Downtown Los Angeles (DTLA). Both had a passion for fashion, decades of manufacturing knowledge, and an underlying desire to protect the environment.
In 2018, Lola conceptualized Rosewood the label, a free spirited clothing brand for mothers and babies, inspired by the birth of her own child and Los Angeles’ Rosewood/Fairfax area. They put special care into creating an environmentally friendly material for their products using modal fabric manufactured from sustainable wood pulp. The fabric is soft, flexible and durable, meant to be passed down through time. The pair leveraged their network to partner with talented local women pattern makers, sample sewers, artists, designers, copywriters, photographers, and bookkeepers.
In 2021, after gaining some brand traction in the children’s clothing market, Lola and Ashlee experienced the negative supply chain effects due to COVID-19. Forced to slow down, the founders pivoted their focus from eco-friendly fabrics to their best selling elevated children’s loungewear line. The pair turned to LACI for assistance in 2022, enrolling in Cohort 7 of the Founders Business Accelerator Program.
Rosewood the label will relaunch their Spring Lounge Sets through an upcoming pilot project for a Community Children's Clothing Swap later this spring. The women founders are looking to attract local workforce talent in 2023 to help activate these new community clothing waste-diversion programs. Rosewood the label is located in LA City Council District 5.
EWDD administers and supports several incubators in the City of Los Angeles through Community Development Block Grant (CDBG) funding, including LACI, which provides programs year round to support the acceleration and growth of sustainable companies like Rosewood the label. To learn more about the City’s incubators and accelerators, visit: bit.ly/EWDDIncubator-Program.
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