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In June, SCORE will emphasize content, campaigns, and earned media around National Safety Month and Pride Month. 

The Field Marketing Editorial Calendar and Dashboard house a schedule of promotions around this month’s themes, including new blogs and webinars. 

In June, SCORE is preparing to celebrate Pride Month and wants to hear from your SCORE clients. 

If one of your clients has a success story to share, please send a note to media@score.org and our team will follow up to learn more.

After receiving feedback from both volunteers and clients, we developed a new success story submission form, that also doubles as a testimonial, media and marketing release, and photo submission form. The success story form and media and marketing release are available in PDF format.

You can check it out on score.org/success-stories. 

Top Resources on SCORE.org 

The Top Resources on SCORE.org document is a great way to learn what kinds of information and resources SCORE clients are searching for and need. You can use this list to generate ideas for localized offerings as this document lists the top 25 pages to date, the top 25 monthly workshops and resources, and the top 100 organic & on-site keywords on the national website.

 

This document is updated monthly, and you can always find it in the Support Center under the Marketing Strategy & Best Practices tab. 

Marketing Team Spotlight 

In her role as Field Marketing Manager, Madeline supports local chapters in their efforts to improve, increase, and promote SCORE services and brand locally. She is responsible for the development of local marketing training and collateral, the management of our online marketing portals, and the maintenance of the marketing team's support center resources.

Madeline recently got married in early May and will be honeymooning with her husband in South Africa this October. She is especially excited to visit Cape Town and experience the Safari. Congratulations Madeline!

If you have photos or testimonials that you'd like featured on the new homepage, please submit them here.

Visit www.score.org/pr to see SCORE’s press releases.

During Asian American, Native Hawaiian and Pacific Islander Heritage Month, SCORE launched SCORE for Asian American & Pacific Islander Entrepreneurs, which is a centralized hub that provides the AAPI community with information, tools and support to start and grow successful small businesses. Thanks to your efforts, SCORE supported AAPI entrepreneurs with more than 215,000 volunteer hours or the equivalent of more than $16 million in free, expert business advice last year. Read more about the new resource hub in this press release, which was picked up by 331 outlets across the country including the Associated Press and Yahoo Finance, with a potential audience of more than 222 million.

Most small business owners (62.7%) report lower profits than expected over the past six months due to declining sales and higher expenses as inflationary pressures rise, according to SCORE’s brand new Spring 2022 Megaphone of Main Street: Inflation & the Economy report. SCORE surveyed more than 1,000 small businesses on the current state of inflation; how turbulent economic factors have affected profitability, and what they have done to protect their businesses in response. Only 15.5% of small business owners reported profits higher than expected. To boost profitability and remain viable, many entrepreneurs have taken active measures to combat the difficulties they’re experiencing in the economy, such as seeking more profitable clients, adjusting their product mix or improving technology, but most are raising prices. Read more about how small business owners are fighting back in this press release, which had a potential audience of 217 million and was picked up by 382 outlets, including MarketWatch and the Associated Press.

SCORE is mentioned an average of 1,000 times per month in national and local media. Check out some of our latest media mentions: www.score.org/news.

SCORE’s brand new, Spring 2022 Megaphone of Main Street: Inflation & the Economy data report was cited and mentioned in this NPR story. SCORE Kansas City client Becky Rawls-Riley also shared her struggles with supply chain issues and inflation in the piece. Read more here.

SCORE Austin client Katie Kehlenbach won the $10,000 grand prize in the first-ever Round Rock Public Library Biz.ability business plan competition. Read more about Katie’s amazing win in this Austin American Statesman article.

Heads up! The SCORE Social Team is testing out two new Facebook features this month: Volunteer Opportunities and Facebook Classes.

Interested in learning more about these projects and other improvements we are planning? Register for our Monthly Social Media Webinars!

Have you held a women's event? Would you be willing to share your best practices and/or lessons learned with other mentors who want to organize a women's event?

The National Women's Committee is compiling a resource guide of best practices that chapters can use when holding women's events. Please email your contribution to Marc Goldberg at Marc.Goldberg@scorevolunteer.org.

May's knowledge-exchange is for Recruitment Chairs. In this meeting, you will have the opportunity to meet other volunteers around the country who perform a similar chapter role. These events mainly use breakout rooms where you will discuss the latest trends, good practices and challenges of volunteer onboarding. Come on May 26th ready to meet, share and learn!

Wednesday, June 8 | 2pm ET

Each month we will discuss information specific to chapter webmasters. These webinars will cover topics such as the new website redesign, tutorials, chapter website best practices, and more. All sessions will include a presentation followed by Q&A.

If you would like to stay up-to-date on webmaster information, please fill out the Webmaster Communications Sign Up Form.

Join SCORE’s social media team to learn how to better manage your chapter’s social media platforms, increase engagement and grow your followers. This hour-long monthly webinar includes an opportunity to ask questions and get answers to your pressing social questions!