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Bryson Broadcasting International Newsletter

Raising Radio and TV Revenues Worldwide! 
1 March, 2022


Developing Your Personal Brand
What do people say about you?
Trip
Every day, businesspeople are inundated with salespeople vying for their attention and their dollars. We may be the 10th or 15th person that has walked in their door or called or emailed that day asking for time. The first thing our prospect is thinking is, "Why should I give this person my time, let alone give them my money?" In other words, we have to answer the question, "Why?"

A large part of answering the question , "Why?" is developing our personal brand. Just as products must develop a "brand", so must we. What do we stand for? How do we communicate that we are professional marketers that can help our clients to raise revenue? What makes us different?

Which leads me to the picture of the cute little dog on this page. His name is Trip and he is the goodwill ambassador for the Hotel Indigo in Columbus, Indiana.
Part of the brand that Hotel Indigos have built revolves around a dog who lives in the hotel, greets guests and provides a touch of home to weary travelers. And, they also provide fish (in fishbowls) should you wish to have one in your room during your stay. These are two ways that Hotel Indigo stands out from other hotels.

So, what about us? What do we do to build our personal brands? People don't buy what we do, they buy WHY we do it. We need a "Why?" script. Do you have one? If not, take some time and create one.

Building our personal brand requires continuous exposure. What we tell our clients about building their brands applies to us as well. How are you using social media to expand your brand? Do we communicate the problems we are solving for clients, the successes we have had, on the various platforms?

How do you establish value? Do you blog? Do you send newsletters to clients? How do you network? Do you have a personal slogan? Do you coordinate your clients' advertising across multiple platforms, even if you don't sell all the platforms? What value do you and your team offer your clients? What one word would people associate with you?

Success in today's crowded environment requires going a step beyond "good service". It requires exceptional service. It requires being different. No, you don't have to provide puppies or fish, but you should provide continuous exposure for your brand: for YOU! Higher revenue awaits!
The Client's Corner
Bryson Broadcasting International is serving our clients two ways this year. In addition to in-person market visits, virtual sales training and sales meetings are available for your stations! We will customize the materials to meet your individual needs. Once a month, these sessions will be done live with your staff. The Zoom meeting platform allows for interaction and discussion as we teach the materials. It's more important than ever for our sales staffs to have great skills. Good skills are no longer good enough. We can raise the skill set of your staff.

To discuss how we may benefit your revenue department, give us a call at 918.810.3068 or email at pat@patbryson.com. Succeed in 2022 with strong momentum and A+ players!
Words to Live By ....
 “Your brand is what other people say about you when you’re not in the room” Jeff Bezos, Amazon CEO
A "Must-Have" For Your Library
What people are saying about this new book:
“In this time of a rapidly expanding media landscape with increasing layers of complexity, Pat Bryson reminds us that sales is still a people to people business built on personal relationships. The best relationships will endure long after disruptions such as COVID-19 have passed."
Peter Saxon
Managing Editor Radioinfo.com.au
BBI Welcomes our new client, Reising Radio Partners
Reising team 3
Reising Radio Partners Sales Team
Brandy and Jerry 2
Practice makes perfect! Rehearsing a presentation.
We want to help your staff increase revenue!

We at Bryson Broadcasting International are available to help your sales staff achieve its next level of expertise. We customize our programs to meet your needs. As needed, we make use of interpreters and produce sales materials in your language. Our training options include online sessions done live for your staff.

If you would like to discuss your sales training needs, we may be reached at Pat@patbryson.com,

or call us at 918.810.3068. 

For more information about BBI, click here.

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