“It’s just a whole different feel, and there’s going to be a lot of people that haven’t been here in quite a few years (that are) gonna be quite surprised when they walk in,” Jacobs said.
The second phase of development will cost $100 million and start this summer, with a target completion date of late 2024, according to Jacobs. It will expand J Resort’s gaming area and add amenities such as an Asian food and gaming venue, sports lounge and rooftop swimming pool and spa.
Jacobs Entertainment bought the former Sands Regency in 2017 to serve as the anchor of its new 20-block mixed-use entertainment district called Reno’s Neon Line, according to Jacobs.
The district, on West Fourth Street near downtown Reno, will have between 2,000 and 3,000 residential units, a 6,000-person festival ground called the Glow Plaza, convention space and retail and entertainment venues, according to city documents.