Quarterly Newsletter
March 2022
Hello,

We had a busy growth community first quarter convening(virtually) to discuss the following: how to build your marketing team, the expanding role of the CMO and how to create a growth plan for the future. We will continue our virtual community programs while testing the waters for in-person meetings at the executive level. As you build your teams, don't forget to check out our job board, displaying over 9,000 jobs globally.

We are always looking for trends and initiatives. Please let us know what is important to you. If you are interested in exploring a topic, hosting a meeting, or speaking opportunities, please contact Nayla Daly.

A special thanks to Jonathan Burg, Allison MacLeod, and Laura Taylor for their guidance in this community. We are grateful to our sponsor Imarc.

Happy Spring!
Nayla Daly
Communities Manager
MassTLC
Stay Informed and Get Involved
  • Board-Ready Bootcamp, deadline for application is Friday, March 25th: The Board-Ready Bootcamp is designed to improve the quality of board governance and composition at tech companies by providing a high-impact curriculum on board fundamentals, strategy, and governance. Given the lack of diversity in the tech boardroom, the bootcamp is focused on preparing underrepresented tech leaders, including Black, Latinx, Indigenous, LGBTQIA+, people with disabilities, and women tech executives. Learn more here.

  • Virtual Career Fair: Register for our March 29th fair and meet with hot companies like NETSCOUT, Blink by Amazon, Centric Consulting, Rapid7, Triverus Consulting, and more. Register here.

  • Lead A Discussion: The MassTLC Talent Community meets quarterly and is seeking conversation leaders and fresh topics. Please email Nayla if you have a topic you would like to explore with your professional peers or if you would like to lead a conversation. 
Community News and Insights
  • Digital Planning Strategies to Implement in 2022: I recently participated in a MassTLC panel discussion with marketing experts Ross Whitaker, Director of Global Market Development at InterSystems; Mark Goloboy, Global Revenue Marketing Leader at Formlabs; and Kate Pendarvis, Senior Director Digital Marketing at Progress. We discussed our latest planning strategies and insights around search engine optimization (SEO), marketing technology, and content marketing. Marketers are always on the lookout for new tools that enhance their marketing efforts. Read more here.

  • Latest Cases from the NAD on Environmental Claims Provide Helpful Practice Tips for Marketers: From consumer goods to cutting-edge industries like blockchain and crypto, consumers want more environmentally-friendly solutions. And advertisers, in response, are rushing to tout their sustainability-focused corporate missions and product solutions. Read more here.

  • Pretaa is on a Mission to Break the Cycle of Underperforming Sales Reps: There is a new face in the sales tech scene today as Pretaa announced the launch of a solution focused on solving a longstanding pain point for B2B sales reps: a shortage of time and easy access to critical account information – and the ability to act on that information to close deals. Read more here.

  • Is Your Sales Team Strikingly Different? They Need to Be: Offering subscriptions is a great way to ensure recurring revenue and create stickiness for some of your business’s biggest fans. If you subscribe to the idea that selling subscriptions internationally could be a key to your company’s success, then you need to be sure you have the right global payment practices in place. These 5 tips for taking your subscription sales across borders can help. Read more here.

  • How to Create Content for Google’s E-A-T: Google has proven that it’s committed to ensuring a good experience on the web. Search engine results pages (SERPs) have evolved to answer a user’s query without even having the user click through to a webpage. If they do click through, website performance is being measured. Pages must load quickly, be responsive, and be optimized for mobile. Guidance from Google has been consistent and clear about the importance of page and content quality. Read more here.

  • The Ultimate Guide to Competitive Pricing: Crayon break down 5 time-tested strategies and 5 essential sources of pricing intelligence in 1 quick guide. When discussing competitive advantage – what it is, who has it, or how to get it – the topic of pricing is often at the forefront of the conversation. It is impossible to have a well-rounded competitive strategy without a plan for pricing. You need to know both your competitors’ prices and spend time and effort to determine your own. Read more here.

  • CMO insights: How to Lead Your Organization into the Future: I recently had the opportunity to participate in a MassTLC CMO roundtable event. The hour-long discussion focused on the evolution of the CMO role within an organization, and how we as leaders can support business growth. This blog explores the 7 strategies that were discusses in the meeting. Read more here.

  • 5 Things You Should Do To Become a Thought Leader In Your Industry: What is a thought leader vs. an influencer? Explore 5 strategies that a person should implement to become known as a thought leader in their industry. Thought leadership is a journey, a process. Here are a few tips to help get you started. Read more here.
Thank You to the Growth Community Sponsor
Thank You to our Growth Community Advisors
Jonathan Burg
Chief Revenue Officer
Tempo Software

Allison Macleod
CMO
Flywire

Laura Taylor
CMO
Crayon
Thank You to Our Global Sponsors