To:....... .....Assumption University Community
From:... ...Dr. Francesco C. Cesareo, President
Re:............ Maureen Halley Appointed Inaugural Exec. Dir. of Integrated Marketing
Date:........21 January 2022
I am pleased to welcome and announce Ms. Maureen Halley as the University’s Inaugural Executive Director of Integrated Marketing. Ms. Halley offers Assumption more than 30 years of experience in the field and begins her service with the University on Monday, January 24. The new Marketing Division will centralize all marketing efforts under Ms. Halley.
Ms. Halley currently serves as the Director of Marketing Communications at Anna Maria College, where she oversees and develops the institution’s brand across all marketing channels. There, she partners with departments throughout campus to identify opportunities for cross-functional collaboration to increase brand awareness, community engagement, and economic growth. This is achieved through the curation of messaging and visual content to increase internal and external awareness of the institution’s value. At Anna Maria, Ms. Halley serves on multiple committees and as Chair of the College Marketing Committee.
Ms. Halley will report to me and lead a newly established office that will deliver specialized marketing services promoting the University and the value of Catholic liberal education. In support of the design and execution of marketing endeavors, Ms. Halley will implement mission-focused priorities identified in Ever Ancient, Ever New, the University’s Strategic Plan. Ms. Halley will also develop and ensure a consistent brand message is delivered to Assumption’s key constituencies and Chair a new University Executive Marketing Council to unify, streamline, and amplify Assumption’s mission to create a differentiated and powerful brand for the University in the higher education marketplace. In this highly collaborative role, Ms. Halley will engage with students, faculty, staff, alumni, prospective students, and their families to understand and respond to evolving needs and interests.
Prior to her service at Anna Maria, Ms. Halley served as Director of Marketing Communications at Project Bread - The Walk for Hunger; Director of Marketing at Two Ten Footwear Foundation; Director of Marketing Communications at The Greater Boston Food Bank; and Director of Marketing Programs, Brand Operations, and Creative Services at Babson College.
At Babson, Ms. Halley Co-chaired a Marketing Task Force to redefine Babson’s brand essence and strategy through an integrated brand rollout. She also oversaw the creative direction and development of a complete suite of Admissions and Institutional Advancement materials, including web design, print, and social media. In addition to her marketing responsibilities at Babson, Ms. Halley served as a Lead Judge for the Council for Advancement and Support of Education (CASE) District One Awards Program and as a Coach for undergraduate students as part of the Coaching for Leadership and Teamwork Program.
Ms. Halley earned her Associate of Science Degree in Retailing and Merchandising from Bay Path University and a Master’s Certificate in Internet Marketing from the University of San Francisco. She earned a Certificate in Graphic Design from the Massachusetts College of Art and took classes in Web Design and Flash at Las Positas College.
Ms. Halley’s office is located in La Maison, room 200. Please join me in welcoming Ms. Halley to the Assumption Community.
