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Bryson Broadcasting International Newsletter

Raising Radio and TV Revenues Worldwide! 

15 June, 2024



Greetings from BBI:I am honored to again be a part of the 2024 Most Influential Women in Radio from Radio Ink. Thank you!


What Clients are saying about BBI:

"The results are in and the survey says...Pat Bryson has nailed it!"

Joe Conti

President Pennsylvania Association of Broadcasters

I'll be speaking to the Texas Association of Broadcasters August 8th in Austin, Texas. Our topic will be "Getting the Appointment". If they don't go into our sales funnel as prospects, they can't come out as sales! Hope you may join us there!

A Little About Me

Pat Bryson is an internationally known speaker and trainer specializing in training salespeople and managers. She has consulted stations in the United States, Canada, Australia, Europe and Central Asia. Her career has included on air, salesperson, sales manager and general manager. Since opening BBI, she has travelled extensively and has spoken at most major radio conventions on three continents. Pat is the author of two books, "A Roadmap to Success in High Dollar Broadcast Sales" and "Successful Broadcast Sales: Thriving in Change".


Pat has four times been named one of Radio Ink's Most Influential Women in Radio


"My Advertising Didn't Work!"

Are you sure?

We've all heard "my advertising didn't work." Much of the time, the campaign (I use the term loosely) didn't work because it was conceived incorrectly. It didn't have the three necessary ingredients for a successful campaign:

  1. Enough frequency weekly
  2. Enough consistency (52 weeks)
  3. The right message


But sometimes, the campaign was perceived not to work when it actually did. The culprit now? The advertiser didn't have a clear picture of what advertising CAN and CANNOT do. It's up to us to educate our clients on what they can expect from their campaigns.


Advertising of any kind can do ONE thing: It can bring a potential customer to the place of business once. That's it. We create traffic. What happens after we send a prospect to our client's door depends in large part on them.


What factors determine if a warm body makes a purchase? There are several important factors that must work together to complete the sale and turn that prospect into a customer that returns again and again.


  • Personnel that are well trained and friendly
  • Value: price related to perceived benefit
  • Parking that is convenient and accessible
  • Seasonality
  • How does the store look?
  • Are the floor displays attractive? How are goods packaged?
  • Are the restrooms clean? (a surprisingly big factor especially for restaurants)
  • Where is the store located? Easy to get to?
  • What are consumers wanting to buy?
  • Competition: today both bricks and mortar and virtual
  • Is the store known for good service after the sale? How's their reputation?
  • Advertising (finally!)


All of these factors must work together to produce a sale. Unfortunately, many times we get them in and the client doesn't sell them. We get the blame. That's why it's important for us to discuss these factors with our clients beforehand. With the difficulty of staffing today, item #1 is often the culprit.


Businesspeople today have a hard job. They must juggle supply chains, staffing issues, increased cost of goods plus all the normal issues. Trusting us with their advertising and marketing efforts can remove a big burden and save them time. If we have that element of trust, we can discuss the above items and hopefully guide them to higher revenue. It's a win-win for all!


Happy Selling!

The Client's Corner

Bryson Broadcasting International is serving our clients two ways this year. In addition to in-person market visits, virtual sales training and sales meetings are available for your stations! We will customize the materials to meet your individual needs. Once a month, these sessions will be done live with your staff. The Zoom meeting platform allows for interaction and discussion as we teach the materials. It's more important than ever for our sales staffs to have great skills. Good skills are no longer good enough. We can raise the skill set of your staff.


To discuss how we may benefit your revenue department, give us a call at 918.810.3068 or email at pat@patbryson.com. Finish 2024 with strong momentum and A+ players!

Words to Live By ....


“The key is to set realistic customer expectations and then not just meet them, but to exceed them-preferably in unexpected and helpful ways."

Richard Branson



Add this to your library!

What people are saying about this new book:

"Congratulations Pat on another great book. Best book I've read in years on solution-driven sales. I highly recommend it!


Duane Alverson, President (retired)

MacDonald Broadcasting Company

Buy It Now

The Idea Bank Comes to Elmira NY

BBI booth at Idea Bank. We were proud to be a sponsor!

Pat with three of my favorite ladies in radio.


We want to help your staff increase revenue!


We at Bryson Broadcasting International are available to help your sales staff achieve its next level of expertise. We customize our programs to meet your needs. As needed, we make use of interpreters and produce sales materials in your language. Our training options include online sessions done live for your staff.


If you would like to discuss your sales training needs, we may be reached at Pat@patbryson.com,


or call us at 918.810.3068. 


For more information about BBI, click here.


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