|
WSAE Blog
Suzanne Fanning
Top 5 tips to get people talking about your association
1. Start with people not platform - Everybody today is trying to solve the social media puzzle. Should we be on Facebook and who's going to Tweet for us? Can we make videos? What should we do on Pinterest and Instagram? Are people still using FourSquare?
Are you working on a "Social Media Strategy?" If so, STOP right now, and start working on a "People Strategy." Ask yourself three simple questions:
Who are my members?
Where are my members?
Why are they my members?
It's not important to do everything and be everywhere. It's important to listen, understand and respond and be where they need you with just the right content at just the right time. If you can do that, your social media (whatever form it takes) will be successful.
2. Provide an experience - It's a proven fact that experience drives conversation. Are you creating touchpoints? Are you giving personalized service and taking every opportunity to connect face to face and let people really have an EXPERIENCE? According to the Keller Fay Group, positive experience drives more conversation than your website, ads, and social media combined! Find a way to provide an experience worth talking about.. and they will! Read more.
|
|
Thank you
to our advertisers
Sept. 25-26, 2014
Innovation Summit
Hyatt Regency, Milwaukee
Sept. 29, 2014
Milwaukee CEO-Only Roundtable
MBA, Waukesha
Dec. 4, 2014
Holiday Event
Marriott Madison West
|
|
|
|
|
|
Wisconsin execs gather at ASAE 2014
A long with sponsors the Madison Marriott West and VISIT Milwaukee, WSAE held a reception for approximately 40 Wisconsin association executives and industry partners at the Omni Nashville. Before heading off to evening events, attendees were able to meet up with their peers to share a beverage, network and discuss what they learned during sessions and the exhibit hall that day.
|
Early registration deadline is September 3.
Wanna save some $$? Be sure to register for the 2014 WSAE Innovation Summit before Sept. 3, when rates will go up $50.
And if you need a hotel room, better reserve one soon!
The room block at the Hyatt Regency Milwaukee
will be dropped Aug. 25.
________________________________________
Thank you to our sponsors!
|
|
Milwaukee CEO Roundtable to focus on Innovation Summit take-aways
Monday, September 29
11:30 am - 1 pm
Please note: This event is for association CEOs only.
Share your best takeaways from the Innovation Summit at September 29 CEO-only Roundtable.
Hosted by Kristine Hillmer, MBA, CAE, Executive Director of the Metropolitan Builders Association, the CEO Roundtable is the perfect time to discuss what you learned at the Innovation Summit or hear from fellow CEOs who attended. Registration includes lunch.
Location
Metropolitan Builders Association
N16 W23321 Stone Ridge Dr.
Waukesha
|
|
Michelle Mason, FASAE, CAE to head Association Forum of Chicagoland
WSAE member Michelle Mason, CAE, FASAE, formerly the managing director of strategic developments and innovation for the American Society of Quality (ASQ) has been selected to helm the Association Forum of Chicagoland as its president and CEO, beginning Sept. 15. Congratulations Michelle!
|
|
Holiday Bonus: Celebrate your successes or share lessons learned
Do you have a success story we can celebrate with you? Need a shoulder to cry on while you share lessons learned from a project that didn't go as planned? We all enjoy hearing what's happening at other organizations in the hope we glean some ideas to implement at our own. There's value in learning what could go wrong, and right.
We're looking for several association executives willing to tell their stories to the WSAE audience during the 2014 Holiday Event in Madison. We're not asking for a full hour, just 20 minutes to share your story.
Our members tell us that the most valuable benefit of WSAE is learning from peers. And that can't happen without you! Help make it happen at this year's Holiday Event.
Contact Michelle Czosek to submit your presentation idea.
|
|
Welcome new members
Kate Flynn, Executive Director, Inc.
Holly Henschen, Wisconsin Newspaper Association
Eric Huemmer, AMPED
Denise Humphrey, Greater Green Bay CVB
Brett Kell, Executive Director, Inc
Trisha Larson, AMPED
Marechiel Santos-Lang, AMPED
Allison Scheetz, Executive Director, Inc
Kim Striebel, AMPED
Emily Viles, AMPED
|
|
About Us
The Wisconsin Society of Association Executives has over 495 members dedicated to the profession of association management. Its mission: to serve as a forum where the association community thrives and grows.
22 N Carroll St., Ste 300
Madison, WI 53703
608-310-7850
www.wsae.org
|
|
|
