“Now, luxury is personal, and everybody defines luxury in a certain way,” Licea said. “For some people, it might be sleeping on the plains in Africa on a bed under the stars. For others, it might still be that five-star hotel.”
New Frontiers:
Travelers are set on finding under-the-radar destinations and being among the first to explore them.
The Party Continues:
Celebration travel is still in full swing, and luxury travelers are prioritizing time with their closest friends and family.
Honoring the Earth:
Supporting destinations that have suffered natural disasters in a respectful way is top of mind, as well as a focus on sustainability.
At Ease:
Luxury travelers are not risking an unpleasant vacation and are putting their trust in professional travel advisors to create customized, laidback experiences.
