Serving the Printing & Graphic Communications Industry in the Western U.S. |
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Coming Together as an Industry
Paper by Damien
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I don’t need to tell you that 2021 was a year full of challenges for the graphic communications industry.
On the one hand, demand for print was strong. On the other hand, just as demand for print came roaring back, we found ourselves battling through the ongoing pandemic (and ever-changing regulations around it), supply chain complications, staffing shortages, paper price increases and domestic paper mill allocations. We learned to be flexible around our paper choices, and were forced to help our customers find alternate ways to achieve their goals. In sum, it was not an easy year.
Something wonderful did come out of all this: Collaboration
In spite of all of the negatives I witnessed, I also saw something that I think should give us all a reason to cheer: Collaboration. The collaboration between distributors, printers and print buyers has been amazing. It seems that adversity has brought everyone together.
In the past 12 months I have seen distributors reaching out to help print buyers, printers helping other printers to share inventory or press time, and more. Even better, this collaboration has not just been local. We’re seeing people helping others across different geographies and time zones, too.
Another helpful thing came out of this as well: Communication
Another thing I’ve been seeing is that printers have stepped up and started providing forecasts and information about upcoming jobs to their distributors. During this time of shortages and allocations, I cannot over-emphasize how incredibly helpful this has been.
Remember, your distributor’s goal is to help you get the paper inventory you need to run your jobs. These forecasts give us a better line of sight and clearer understanding of your upcoming needs, which has enabled us to focus our attention with our mill partners on finding the right inventory to meet these needs.
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Trade Shows – Critical to Your Marketing Mix |
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Boost your B2B marketing with a POWERFUL trade show strategy
4 ways APS22 aligns with your business goals
APS22 will put 10,000 industry decision-makers in a room with your company.
You’ve been sustaining and building your business online for two years. In that time, the desire for face-to-face connection has only grown stronger. APS22 helps you build in-person relationships with new prospects and customers who have been virtual-only. Today’s leaders are more aware of how valuable their time is, and wasting it on unfocused networking is not an option.
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Source: Americas Print Show Thought Leaders |
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PaperSpecs Live [unboxed] Hands-on Virtual Mini Design Conference Returns in February |
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PaperSpecs Live [unboxed]
Ticket Sales Close: Feb. 3, 2022
Event: Feb. 17, 2022 10 AM – 1 PM PT
Cost: $27* (includes ticket & print sample box)
To maintain their competitive edge, graphic designers and brand owners must see – and feel – the latest trends in printing, finishing and paper. That's what the PaperSpecs Live [unboxed] "mini design conference" is all about, merging online presentations with reallife print samples sent to attendees in time for the event.
During the next Live [unboxed] on Feb. 17th, special guest Evelio Mattos, sustainable packaging designer and host of the Package Design Unboxd podcast, will reveal the power and sustainability of some of today's most innovative packaging, sharing expertise he's derived from designing packaging for everyone from Nordstrom and Tesla to Tiffany & Co.
"Just because COVID has changed the way we do business doesn't mean designers can afford to miss the latest trends," explains PaperSpecs Founder Sabine Lenz. "Not only does our Live [unboxed] event continue to bring them the latest printing, finishing and paper trends in one 3-hour experience, but our guest speaker – as well as the samples attendees receive in their print sample boxes – remind them why they fell in love with print in the first place."
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8 Twitter Marketing Features for Business |
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#1: Twitter for Professionals
Have you been waiting for years for Twitter to allow business accounts? Unlike many other major social channels, Twitter hasn’t differentiated between personal and professional accounts—at least until recently.
In mid-2021, Twitter began rolling out professional accounts, which allow brands to create professional profiles. With a professional profile, you can customize your bio and tell people about your business.
Professional accounts can also use Quick Promote, a new option for promoting content. Similar to boosting posts on Facebook, Quick Promote lets you pay to sponsor content via Twitter ads without having to go through the entire campaign creation process.
To switch over to a professional account, open the full left-hand menu in the Twitter app or a browser. Select Twitter for Professionals and click the Agree & Continue button in the pop-up.
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Letterpress! – Equipment, hand set type, type banks, steel rule die making equipment, composing supplies, ink and paper are available. Several “bundles” or packages are available for sale. Ideal for setting up a new shop. See letterpressshopforsale.com for more information.
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Available items for sale located in Oregon - 7 boxes Reincarnation 100 Matte Blue White 120# Cover, 300 sheets per box, 26.00 x 40.00, 100% recycled paper. More info contact Lane Weatherly at lane@wilcoxfoil.com
Want to place a classified ad? Contact Wendy Ferruz, 323.728.9500, Ext. 262, wendy@piasc.org
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"When you can't find the sunshine, be the sunshine." |
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Listen as we drop a new beat! With more paper, our planet has less problems because when timber is used to make products, including paper & packaging, we grow nearly twice the amount in its place.
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![More Paper, No Problem [30 sec]](https://web-extract.constantcontact.com/v1/thumbnail?url=https://i.ytimg.com/vi/JH3Hc3eQ92c/hqdefault.jpg)
