As anti-Russia sentiment continues to build, here is how many brands/companies are managing their campaigns and business practices.
Here are some of the latest moves being made.
CCM Hockey
March 1, 2022 at 6:11 PM ET
Hockey equipment maker CCM will stop using Russian NHL players, including future Hall of Famer Alex Ovechkin, in global marketing initiatives.
Ford Motor Company
March 1, 2022 at 4:24 PM ET
Ford is suspending operations with joint venture partners in Russia. Ford doesn’t have significant operations in Ukraine, but has a strong contingent of Ukrainian nationals working at Ford around the world and will continue to support them through this time. Ford Fund will make a $100,000 donation to the Global Giving Ukraine Relief Fund.
DirecTV
March 1, 2022 at 3:46 PM ET
DirecTV, one of the largest U.S. pay-TV providers, is pulling the Russian-government-controlled RT network from its service.
Publicis
March 1, 2022 at 3:05 PM ET
Publicis CEO and Chairman Arthur Sadoun sent an internal memo to the holding company’s 350 Ukraine employees today, ensuring all Ukraine employees will have a guaranteed salary for the rest of 2022. All salaries will be paid in full every two weeks for the entire year, along with an advance payment of their March salary. The salary move was made on top of security, health, housing, and relocation measures that Publicis has already in place according to the memo.
Disney, Warner Bros. and Sony Pictures
March 1, 2022 at 9:40 AM ET
Disney, Warner Bros.and Sony Pictures have paused film releases in Russia.
D&AD
March 1, 2022 at 7:15 AM ET
D&AD will refund all money received by Ukrainian companies for entries into D&AD Awards 2022 to the entrants.
WPP
Feb. 28, 2022 at 8:20 PM ET
WPP CEO Mark Read sent a memo to the holding company’s staff, referencing its 200 employees in Ukraine. WPP paid an “additional amount” to its Ukraine employees last week to help meet their immediate needs and has given them access to medical advice and other practical resources.
National Hockey League
Feb. 28, 2022 at 5:35 PM ET
The NHL is pausing Russian language social and digital media sites and suspending relationships with Russian business partners. The league is also discontinuing any consideration of Russia as a location for any future competitions involving the NHL.
Airbnb
Feb. 28, 2022 at 2:40 PM ET
Airbnb is offering free short-term housing for up to 100,000 Ukrainian refugees who are fleeing the Russian invasion of their country and will work with neighboring European states to provide long-term stays. The housing will be funded by the company, donors and hosts on the platform.
Compare the Market
Feb. 28, 2022 at 12:05 PM ET
U.K.financial comparison website Compare the Market is pulling its long-running ad campaign, which features Russian-accented meerkats, from news bulletins.
Various States in the U.S.
Feb. 28, 2022 at 11:15 AM ET
Several states have begun pulling Russia-made vodka from shelves.