Vendors and end-users want to partner with originators who convey optimism. Success breeds additional success. One of the greatest attributes of the commercial equipment finance and leasing industry is that, for the best originators, there is always additional business to prospect, proposal, win, and fund. No matter the macro economy, there are plenty of opportunities for an individual originator to significantly exceed production expectations. The first step in doubling or tripling production in 2023 is an originator's ability to flaunt his positive attitude, products, equipment expertise, and product knowledge.

I recently spoke with a young, aggressive, enthusiastic originator who expressed the following optimism.

• He just landed his biggest vendor relationship.
• His largest end-user just shared that it would be pursuing a fifth and sixth schedule in the next 45 days.
• His backlog of approved business is larger than any time since he entered the business in 2019.
• He is confident that his expertise in the industry is growing every day.
• He is excited with his plan is to double his production in 2023 over 2022.

This originator has eliminated unnecessary noise from his daily activities. He is focused on his success. There is no doubt that his optimism will attract viable vendors, end-users, and transactions. Success is easier with optimism.

Wheeler Business Consulting is working with individual originators and sales teams throughout the industry to ensure that they are well positioned in the market, capturing their fair share of business, and outperforming the competition. To schedule a one-on-one meeting contact Scott Wheeler at: scott@wheelerbusinessconsulting.com

Survive - Thrive - Lead

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Phone: 410-877-0428 

email: scott@wheelerbusinessconsulting.com