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Exclusive: The Toy Association Reimagines Toy Fair New York as a Fall Event Beginning in 2023
The Toy Book exclusively reveals that The Toy Association is making plans to welcome the toy industry back to the Big Apple for a reimagined Toy Fair New York at the Javits Center in fall 2023. The Association and the Javits Center are currently in negotiations for the show’s return with exact dates yet to be determined. It is likely that it will take place in September. Read more…
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Exclusive: PMI Kids’ World Embarks on Journey Toward Sustainability
Growing toymaker PMI Ltd. is charting a course toward a sustainable future. Fresh off its line launches and partnership deals for toys inspired by Brawl Stars, Gang Beasts, and Among Us, PMI Kids’ World has entered the first stage of a three-year master plan for sustainable manufacturing. Read more…
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Exclusive: The Nacelle Co. Launches Toy Stores of the World Passport Program
The studio behind Netflix’s The Toys That Made Us and Amazon Prime’s A Toy Store Near You will support independent and vintage toy stores in a new effort inspired by the National Parks Passport Program. The new initiative encourages passport holders to visit participating toy stores to collect unique stamps during their travels. Read more…
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The Toy Foundation Crowns 2022 Toy of the Year (TOTY) Award Winners
Winners in each of the 16 main categories in addition to the overall Toy of the Year Award and People’s Choice winner were revealed during a virtual event complete with a “metaverse” afterparty. Read more…
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ToyFest West Reveals WTHRA’s 2022 Hall of Fame Inductees
The Western Toy and Hobby Representatives Association will kick off its first ToyFest since 2020 during the week of March 7. While the event will be a departure from previous years with representatives showing in both showrooms as well as temporary booth spaces, event planners are maintaining tradition with the WTHRA Hall of Fame induction. Read more…
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Mattel, Paramount Set Sail with ‘Santiago of the Seas’ Licensing Agreement
Mattel is headed to the high seas with a tiny pirate and his mateys. The company now has the rights to create a full line of toys — under the Fisher-Price brand — based on Nickelodeon’s Santiago of the Seas, including dolls, figures, playsets, vehicles, role-play items, ride-ons, and more. Read more…
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Hasbro Pursues Sustainability by Joining Science-Based Targets Initiative
The company commits to further reducing its environmental footprint in support of a lower-carbon economy. The move comes as the company continues its sustainability journey, which includes converting its entire product line to plastic-free packaging by the end of this year. Read more…
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PlayMonster Debuts New Products from Spirograph, Koosh, Classic Playskool Brands
In lieu of its usual announcements at Toy Fair New York, PlayMonster has unveiled several new additions to its growing lineup of toys and games. This week, the Wisconsin-based company introduced new Spirograph products, new additions to its Koosh assortment, and three new products from Hasbro’s Playskool brand. Read more…
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Bonkers Toys Partners with YouTube Duo LankyBox to Produce First Line of Toys
Drawing inspiration from the show’s animated characters — Boxy, Foxy, and Rocky — the LankyBox collection will feature blindboxed squishies, plush toys, and mystery figures. Read more…
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Ravensburger Previews New Toys and Games for 2022
Ravensburger will release more than 210 products from its Ravensburger, BRIO, alea, Wonder Forge, and ThinkFun brands this year, including a new wave of licensed products featuring characters from popular movies, cartoons, and video games. Read more…
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LEGO Unleashes the Dinosaurs with 6 New Jurassic World Building Sets
The LEGO Group and Universal Brand Development unveiled new Jurassic World construction sets, featuring the largest assortment of dinosaurs ever in LEGO brick form, along with minifigures of Owen, Claire, Ian Malcolm, Dr. Ellie Sattler, and other Jurassic World characters. Read more…
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Licensing Expo Confirms Networking and Content Timetable
Last month, it was confirmed that Licensing Expo — the world’s largest licensing trade show — would take place this May in Las Vegas. Now, event planners have released the networking opportunities and content timetable for the upcoming convention. Read more…
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Marvel Reveals ‘Thor: Love and Thunder’ Toys, Role-Play Items
We have yet to see a trailer for Thor: Love and Thunder, but toys inspired by the upcoming entry into the Marvel Cinematic Universe have been unveiled. New products include construction sets from LEGO and action figures and role-play items from Hasbro. Read more…
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‘Karma’s World’ Teams Up With 8 FIT Students to Design a Streetwear Collection Inspired by the Netflix Series
Based on a concept created by rapper Chris “Ludacris” Bridges, each episode of Karma’s World features hip-hop music, streetwear fashion, and original choreography, with a focus on themes of self-expression, community, and leadership. Read more…
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Industry Vets Return to the Ring with PowerTown Wrestling Action Figure Brand
Steve Rosenthal was part of the highly competitive wrestling action figures craze of the 1980s while serving as senior vice president at Remco Toys. Now, Rosenthal has forged a tag team partnership with retired professional wrestler Greg Gagne to launch a new brand: PowerTown: Where Wrestling Lives On. Read more…
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LEGO Group to Expand and Upgrade Its Danish Headquarters
The LEGO Group is planning to significantly expand and upgrade its global headquarters in Billund, Denmark as the company prepares to celebrate its 90th anniversary. The company will invest in the construction of Kornmarken Campus, which will connect the existing LEGO factory with a new 50,000-square-foot building to create a nearly 110,000-square-foot campus. Read more…
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The Supply Chain Crisis Reignites Reshoring Efforts
The Toy Book’s Deputy Editor James Zahn explores how weaknesses in the global supply chain and rapid inflation have sparked new efforts to produce toys and games in the U.S. and how some companies are turning challenges into opportunities. Read more…
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Talkin' Toys: The American Bubble Co. Reimagines a Childhood Staple with the Bubble Tree Brand
The Toy Book caught up with American Bubble Co. CEO Geoffrey Wasserman and President Susan Kort Wasserman to discuss how their new Bubble Tree brand is putting a new, sustainable spin on an old classic — and doing it with style. Read more…
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Talkin’ Toys: BBC Studios Grows Bluey Brand with a Focus on Family and Community
The Toy Book spoke with Suzy Raia, senior vice president of licensing and business development in the Americas for BBC Studios, about the global success of Bluey, its toy program, and what’s next for the Blue Heeler. Read more…
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State of the Industry Q&A 2022: Walmart U.S.
Steve Ronchetto, vice president and divisional merchandise manager of toys at Walmart U.S., discusses online distribution and improving customer experience in the Toy Book’s annual State of the Industry Q&A series. Read more…
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State of the Industry Q&A 2022: WHP Global, Toys ‘R’ Us
Yehuda Shmidman, chairman and CEO at WHP Global and Toys “R” Us, discusses the efforts to grow the Toys “R” Us presence in the U.S. and their partnership with Macy’s in the Toy Book’s annual State of the Industry Q&A series. Read more…
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U.S. Retail Sales Experienced Growth in January
Both the U.S. Census Bureau and the National Retail Federation released January retail sales numbers that reflect continued year-over-year growth. The organizations use differing methodologies in their calculations, with the Census Bureau reporting a 13% spike versus January of last year and the NRF reporting an 8.5% gain. Read more…
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Jakks Pacific Reports 20% Sales Spike for 2021
The company’s strongest earnings in 5 years were bolstered by demand and sell-through for the Disney ily 4Ever doll collection at Target, Super Mario and Sonic the Hedgehog products, ReDo and Heart Supply skateboards, and toys inspired by Disney’s Encanto. Read more…
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Ro’ Money Ro’ Problems: There’s Trouble in the Metaverse as Roblox Shares Tank Following Earnings Report
Roblox stock hit a 52-week high in November when shares topped $141. Now, after reporting earnings well below expectations paired with increased losses despite a 108% spike in revenue, Roblox shares are trading below $50 as another round of safety concerns on the platform emerges. Read more…
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Osmo from BYJU’S Appoints Jonathan Naseath as Chief Operating Officer
In his new role, Naseath will use his experience in finance and operations to further the brand’s growth, make a broader impact to education, and create operational excellence. Read more…
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