Hoffmann Murtaugh brings you the media download on the global shifts impacting our lives. |
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Podcast Guests Are Paying Up To $50,000 To Appear on Popular Shows |
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Critics call it “payola,” and say listeners deserve better disclosure of promotional ties.
The DL: Would you stop listening to your favorite podcast if you found out the funny and charismatic guest they had on last week’s episode was paid to be there? It’s not a new concept to pay your talent – especially on talk shows or even on social media. But some are worried that not disclosing the payment may start to create a bubble of mistrust in podcast hosts. The fear is that people may stop listening because the content may start to seem less genuine, but this hasn’t slowed down any of our other sponsored mediums, and we don’t see it causing an issue for podcasts either!
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Snapchat AR Game Tech Offers Marketing Opportunities |
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Marketers look to AR to connect in new ways with audiences in gaming and retail.
The DL: AR, known as Augmented Reality, has been an emerging trend over the last few years. It first started within the gaming industry but is now evolving into brand campaigns that allow an audience to interact with the brand’s products or features such as furniture, cars, etc. It allows the audience to virtually try out various products without stepping into a physical location to purchase them. In a recent study, both brands and customers are growing more fondly of the AR experience. On the brand side, it will allow them to create a unique, engaging experience and improve customer interaction. On the customer side, the AR experiences give the audience more confidence in the product quality and the ability to “try it, before you buy it”.
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The Art Of The Podcast Pitch |
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Pitching a podcast isn’t like pitching traditional media.
The DL: Podcasts are becoming more and more popular with 62% of U.S. consumers having listened to a podcast in 2022. So, it is no secret that podcasts are being added to many PR plans and are a great addition to a thought leadership strategy. If you don’t know where to start, this article helps explain three main steps to adding podcasts to any strategic plan.
First, you must find the right podcast. This may take some time and research but researching podcasts that your competition has been on is a great start. Then, podcast pitching may be a little more casual and not as urgent as pitching traditional media outlets but finding a contact to send it to can be a little more challenging. If you have trouble locating an email, see if they have a form to submit your request instead. Even listening to the podcast can occasionally offer insight into the person who may be a good contact.
Lastly, as always, maximize the opportunity by sharing across all social and owned channels, helping take the content further, and showcasing your thought leadership piece. If you haven’t gotten into the podcast game yet, you may want to consider it and see if this new and upcoming PR tactic could work for you.
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Why You're Failing If You Aren't Testing Cookieless Solutions Now |
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The “cookieless future” has been much-discussed during the last few years, with plenty of opinions coming from marketers.
The DL: The common phrase, “I’ll start tomorrow” has now been adopted by Google. The “cookieless” future has been delayed until 2024. To prepare, a few key recommendations have been suggested:
1.) Keep doing what you’re doing if it’s working. But also explore cookieless tactics to test and learn while you can.
2.) Benchmark now to define success. Compare the performance of cookie-based tactics vs cookieless tactics, then analyze that data to determine the effect on business results.
3.) Create a value exchange for first-party data. Build trust by offering a mutually beneficial relationship.
Give the customer what they want, so they will give you what you want. Whether it’s discounts, personalized offers, gifts, or early access to deals.
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14 Tips For Generating Results As A Social Media Content Creator |
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Are you looking for ways to improve your social media content strategy?
The DL: If you're looking to share better content that generates more engagement among your followers, you've come to the right place! Brafton created an infographic outlining some of their best tips and tricks. Here's a quick summary:
- Take social media seriously
- Know your role
- Develop a well-rounded skill set
- Define your target audience
- Provide actual value to your followers
- Choose your channel(s) wisely
- Make it easy for people to find you on social media
- Craft a detailed social media strategy
- Establish SMART goals
- Keep your content relevant
- Find out what your competition does well
- Stay on top of trends and platform updates
- Make your life easier with the right tools
- Keep at it!
For assistance with your brand's social media, contact Hoffmann Murtaugh today!
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Congratulations to Carrie Shade on her promotion to Senior Paid Social Media Specialist! Carrie joined Hoffmann Murtaugh in June 2021 as our Paid Social Media Specialist and has continued to grow her skills and expertise in the paid social space for our clients. In her new position, Carrie will continue to create and monitor our paid social campaigns to ensure that they are performing optimally. Carrie's favorite part of working at Hoffmann Murtaugh is being a part of a collaborative team and the opportunity to always be learning something new. |
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If you would like to pick our brains on how to navigate the evolving integrated media landscape, we'd be happy to help. |
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Hoffmann Murtaugh
Pittsburgh, PA 15212 (412) 741-8618
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Hoffmann Murtaugh is an integrated media planning and buying agency based in Pittsburgh, PA with offices in Cleveland, OH, Harrisburg, PA, and Rochester, NY. Our approach combines media strategy and intelligence with formidable negotiations to deliver smart, efficient, and customized media solutions to our clients. |
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