Pugpig Tech Talk – App Store Optimization (ASO) Masterclass with Yodel Mobile |
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Join Team Pugpig on Thursday, Feb. 10, for a free masterclass. |
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Would you like to know how to better execute your ASO strategy to grow your mobile app’s audience and engagement?
Join Team Pugpig on Thursday, Feb. 10, for a free masterclass with our partners and ASO agency of the year, Yodel Mobile, where we will discuss the importance of a result-driven ASO strategy and its impact on the long-term growth of your mobile app.
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Join us Thursday, Feb. 10, for a webinar to learn more. |
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TownNews rolls out industry-first program to guarantee programmatic ad rates for local media |
Digital programmatic advertising presents a conundrum for local media organizations looking to deliver predictable results. There's huge revenue potential, but ever-changing rates, the difficulty of selling all of your available inventory, and slow payment from unreliable vendors can sometimes make it feel like the juice just isn't worth the squeeze.
Enter YieldUp by TownNews, your turnkey path to premium, guaranteed programmatic advertising revenue.
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Sell it now: St. Patrick's Day |
Promote a pub crawl, give "Shop Local" an Irish twist or shop around with "Lucky 17 Sales." These are just a few of the 17 ideas we have for attracting new advertisers on St. Patrick's Day.
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Midwest-based Community Newspaper Group implements Layout-8000 in the cloud from SCS |
Community Newspaper Group is the latest newspaper group to select Layout-8000 from SCS. Headquartered in Frankfort, Illinois, the company is running Layout-8000 in the cloud to place ads and distribute dummies for all of its publications.
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How special sections are bringing new dollars to the obit pages |
Long-established local newspaper publishers such as the Southern California News Group, the Bay Area News Group and Shaw Media in the Midwest have all enjoyed success recently using two different models for obit special sections: quarterly memorial tributes and monthly advertorial features.
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Big cash payouts to newspapers last month from Arrandale Ventures |
As a result of its recent acquisition of Minibar Delivery, by ReserveBar, Arrandale Ventures' media partners realized substantial returns on their in-kind marketing investments by way of cash payouts last month.
Many members of America's Newspapers are part of the Arrandale Media Network, which comprises thousands of print, digital, television, radio and out-of-home media outlets.
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Field Level Media has the NFL draft content to suit your needs
Field Level Media’s team has more than 50 combined years of covering the annual NFL draft, from the start of “draft season” with the Senior Bowl all the way through post-event analysis. FLM supplies a wide range of draft products for print and digital clients, including the production of Lindy’s annual draft magazine.
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Lakeway Publishers selects NewsXtreme Cloud
When three of Lakeway Publishers' production workflow systems were hit with malware, taking down production and rendering workflow unusable, the Presteligence staff worked through the holiday to get the print site back up and running. "Once again our support team came through in a clutch situation," says Bob Behringer, president of Presteligence.
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Three audiences. Three unique rewards cards.
When the Sun-Sentinel in South Florida outlined the challenge it faced in building subscriptions for three very different target audiences, GoalGetters created three Rewards Cards as incentives — one for each audience. The result: The newspaper reported renewal subscriptions of 15-25% between the three different markets.
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AffinityX: Driving measurable results for our partners and SMBs
Recently, we worked with a local media company and one of its clients, an auto dealership, located on the East Coast. This dealership wanted to elevate its inventory exposure, increase website traffic and boost vehicle sales.
At AffinityX, our campaign metrics speak for themselves.
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Our-Hometown to host interview with lawyers behind Google/Facebook antitrust lawsuit
Our-Hometown is excited to announce that we’ll be hosting a LIVE interview and AMA (Ask Me Anything) event with Paul Farrell Jr. of Farrel & Fuller, LLC and Bob Fitzsimmons of Fitzsimmons Law Firm PLLC, two of the legal professionals leading the antitrust lawsuit against Google and Facebook on behalf of newspapers across the country.
News publishers are invited to join us for this LIVE interview on Feb. 24 at Noon (EST).
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Capture more event marketing spend
Spending on event marketing is on the rise and on a per-event basis reached an all-time high in 4Q21.
It is imperative for publishers to provide event organizers with a variety of promotion options to capture this potential spending. Now is a good time to do a review of your online calendar promotion options.
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2022 Solutions Partners:
America's Newspapers
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Get Involved. Be Heard. Invest In Your Future.
Keep up with the latest news, schedule of upcoming events and other information specifically for the newspaper industry. Learn more about America’s Newspapers at www.newspapers.org. And connect with us on Twitter, Facebook and LinkedIn.
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