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Bryson Broadcasting International Newsletter

Raising Radio and TV Revenues Worldwide! 

1 May, 2024



Greetings from BBI:

The NAB 2024 is history. It was a great show. My thoughts are in this edition of the BBI newsletter.

Happy Selling!

What are clients saying about us?

"I read your article, 'Establishing Lucrative Radio Sales Habits' in Radio Ink. Great advice on establishing habits. I am going to share this with my sales team.

Thank you!"

Michael Brennen

Local Sales Manager

Seven Mountains Media, State College & Lewistown



A Little About Me

Pat Bryson is an internationally known speaker and trainer specializing in training salespeople and managers. She has consulted stations in the United States, Canada, Australia, Europe and Central Asia. Her career has included on air, salesperson, sales manager and general manager. Since opening BBI, she has travelled extensively and has spoken at most major radio conventions on three continents. Pat is the author of two books, "A Roadmap to Success in High Dollar Broadcast Sales" and "Successful Broadcast Sales: Thriving in Change".


Pat has three times been named one of Radio Ink's Most Influential Women in Radio


We're Back!!!!!

The teeming multitudes have returned!

I returned from the National Association of Broadcasters' convention two weeks ago. The 5 days were filled with sessions on everything: engineering, programming, sales, podcasting, the future of radio and, of course, AI. AI has been a leading topic for the last couple of years. Daniel Anstandig of Futuri Media did the opening keynote with Ameca, an AI-powered humanoid robot as his co-host. They "talked" about a new study that examined AI's role in media. Guess what? It seems the public is ready to accept AI used to give them better content. They also think that AI is currently being used more than it is. Maybe that's because they can't readily distinguish between AI and human content.


I spoke at the Broadcast Educator's Association session for students who are looking to join our industry. I was pleased to see the room filled with eager young people. These students are the future of radio and television.


The Broadcast Leadership Training alumni held their reception Sunday evening. I was honored to be a graduate of that program in 2005. The program will celebrate it's 25th year in 2025. It boasts over 400 graduates, many of whom have gone on to start their own companies, to manage groups. The program was the brain child of Diane Sutter and was created to help minorities progress in their dreams. It certainly helped me with mine. I started BBI the next year.


Mentoring and Inspiring Women held their annual dinner on Monday evening. It was a sold-out crowd of 120 high-powered women in our industry. The "buzz" was deafening. These women mentor other women in broadcasting, helping them to progress in their careers.


Vendor rooms were full of new technology. For engineers, it was like kids in a candy store. Old ways are being replaced with better and better options for delivering and creating our programming.


But this article isn't about a listing of sessions or offerings. It's about the spirit that filled the hallways of the Las Vegas Convention Center, the restaurants and bars of hotels where broadcasters gathered to share ideas, do deals, and meet colleagues.


EXCITEMENT is a good word for the spirit I felt.


There was a current of electricity surrounding the group. (No pun intended.) Over 61,000 broadcasters assembled from 163 countries. Over half were first-time attendees. They came to learn, to look at new technology, to meet people, to do deals. In our business, it's as important whom you know as what you know. The NAB provided a good space to increase your network.


Not since 2019 have I felt this level of optimism. Weaving through the halls (there were so many people that "weaving" is what you had to do) I noticed smiles on faces. And I could see the smiles because there were very few masks. Old friends were greeted with handshakes and hugs. Forget the elbow bump! Fear was replaced with confidence.


I remember my first NAB years ago when I was a newly promoted sales manager. My GM took me to Vegas. Wow! My first look at the tens of thousands of broadcasters assembled there sparked this thought: "If this many broadcasters are here, the rest of their staffs are back home manning the stations. How BIG IS this industry?" I realized for the first time how powerful broadcasting is. How vital we are to business. How important we are to our listeners. And I felt proud to be a part of it.


I felt that same pride at the NAB this year. Someone described radio as the cockroach of media. I'm not sure how pleased I am to be compared to the big black bugs I regularly try to squash, but I must admit they are persistent, fast and you can't get rid of them! They've been around 320 million years. So, maybe the comparison is solid. Radio continues to survive, to evolve and to grow.


NAB 2025 will be April 5-9. Do yourselves a favor and add it to your calendar.


See you there?


Happy Selling!

The Client's Corner

Bryson Broadcasting International is serving our clients two ways this year. In addition to in-person market visits, virtual sales training and sales meetings are available for your stations! We will customize the materials to meet your individual needs. Once a month, these sessions will be done live with your staff. The Zoom meeting platform allows for interaction and discussion as we teach the materials. It's more important than ever for our sales staffs to have great skills. Good skills are no longer good enough. We can raise the skill set of your staff.


To discuss how we may benefit your revenue department, give us a call at 918.810.3068 or email at pat@patbryson.com. Finish 2024 with strong momentum and A+ players!

Words to Live By ....


“Far and away the best prize that life offers is the chance to work hard at work worth doing.”


Theodore Roosevelt




Add this to your library!

What people are saying about this new book:

"Congratulations Pat on another great book. Best book I've read in years on solution-driven sales. I highly recommend it!


Duane Alverson, President (retired)

MacDonald Broadcasting Company

Buy It Now

Friends and Fun at the NAB!


Pat with the legendary Mike McVay at the Mentoring and Inspiring Women dinner

Pat and Carolyn Becker, Riverfront Broadcasting, at the Broadcast Leadership Training reception

We want to help your staff increase revenue!


We at Bryson Broadcasting International are available to help your sales staff achieve its next level of expertise. We customize our programs to meet your needs. As needed, we make use of interpreters and produce sales materials in your language. Our training options include online sessions done live for your staff.


If you would like to discuss your sales training needs, we may be reached at Pat@patbryson.com,


or call us at 918.810.3068. 


For more information about BBI, click here.


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