What's New in July

Meet our newest team member Hanna Zenzina! Hanna comes to us with over 10 years' experience in finance, pharmaceutical, as well as various government sectors. She has succeeded in roles as team assistant, office manager, contract and finance manager, project manager, and business analyst.

She has joined the Capstone team as a Business Analyst and we're looking forward to putting her multiple skills to use with our diverse client group. Her excellent communication, time management, planning, documenting and analytical skills are a valuble addition to our team of experts. Welcome to Capstone Hanna!

Not only is our team expanding, so is our office space in Dartmouth. Capstone has recently increased our space allowing more room for our team to facilitate meetings with clients and collaborate with other team members all in a beautiful, modern environment with sweeping harbour views. With this office expansion in Dartmouth and our two new offices in Ontario, the Capstone team is even better positioned to help our clients achieve their business management objectives; whatever they may be.

Do you need a new business and/or project management solution? Capstone's PMO Broker helps you select the right tool for your team. Through our proven PMO Broker process and our team's extensive knowledge of the numerous platforms available today, we will find the best solution for you. Click HERE to learn more about PMO Broker.

Show Stopper: Communications &

Public Relations

Strong communications and public relations programs are important for building and maintaining relationships between the company or brand they represent and the outside world. They are responsible for responding to media requests, crafting press releases, and even managing events on behalf of the company. Communications specialists also manage communications within the organization itself including creating communication strategies, crafting company-wide newsletters, creating brand awareness programs, and getting feedback from employees about the company’s communications strategy.

Promote your products and services during events
Coordinate the design of promotional material and distribute using online and offline channels
Produce marketing copy for websites
Craft and send regular newsletters with company updates
Create key messaging for various initiatives including policy changes, public awareness campaigns, marketing & brand awareness campaigns, crisis & risk communications and more.

Check out all the services available to you through Capstone-on-Demand by clicking HERE.

Shout Out: Rodna Hilliard

Rodna is Capstone’s PMO Coordinator extrodinaire who manages huge volumes of information, documentation, and team activities in support of our project managers. Rodna oversees our multiple project sites, document libraries and ensures performance and progress dashboards are kept up to date for immediate notice of activity progress, emerging risks, issue resolution, decisions made, and changes approved. Rodna has more than 30 years of field experience.

She is an extremely detailed oriented, driven professional whose problem solving and management experience is an asset to our team and our clients. Rodna has made an art form of supporting top leaders in strategic planning, project management, and organization of management agendas and corporate objectives. In short, Capstone would be lost without her!

Capstone Knowledge Centre:

Keep Your #$%^ Up-to-Date

No that's not a typo, you read the title correctly. Keeping the content up to date on your website helps build trust between you and your customers. Most likely, customers rely on your site for useful information on whatever market you are in. We're even taking our own advice and refreshing our website. Stay tuned for more info in the coming weeks!

Increase Brand Exposure

There’s little doubt that the quality of your content will play a major role in the short and long-term success of your brand. It needs to be clear, engaging, and informative without the fluff that makes most consumers leave the page. Outdated information and old images will be a major red flag that your company isn’t keeping up with trends.

The more you can regularly update your website content, the better chance you’ll get word-of-mouth referrals in the form of social media shares and email blasts. It is through this grapevine that you’ll begin to see your brand get added exposure and grow a larger following.

Boost Your SEO

The world of search engine optimization (SEO) is constantly changing as companies like Google are frequently updating their algorithms. A search engine’s goal is to provide the searcher with the best and most relevant results that will help them answer questions and get products that will solve their problems. It’s up to you to make sure your business is one of those top search results.

The best way you can do this is by keeping your website content updated as a means of showing Google you are a reputable authority in your industry. If you can do this effectively, you’ll see your rankings improve, which will then lead to more visitors across your site.

Keep Your Readers Informed

We live in a universe of information overload, but it’s still important that you are actively sharing content with your readers on a consistent basis. While this doesn’t have to be an everyday thing, it is a good idea to keep your readers informed with at least weekly, bi-weekly, or monthly updates.

They’ll be grateful for your insight and professional comments about what is currently happening within your industry as well as in your own business.

Improve Your Marketing Funnel

The days of people immediately buying products or services after one visit to a website are all but gone. Nowadays, consumers want to be taken on a journey as they learn more about what a brand stands for and how they are committed to providing value.

As you adapt your marketing strategy to this funnel mindset, updating your website content regularly will play a big part in helping visitors know the next step they are meant to take in the buying process.

Maintain High-Quality Visuals

The technology behind online designs and graphics is an ever-improving field that seems to have no limit to its possibilities. But with that comes the need for your company to keep up with the latest visuals by updating the aesthetics on your website.

Make sure to take a look at your graphics once or twice a year and see if they could be changed or improved.

Give Returning Customers Something New

Brand loyalty is a vital part of running a successful company, but you most certainly don’t want your loyal fans to grow bored of what you’re offering. A great way to avoid this is by capturing their attention by adding something new to your website as often as you can. It will keep people excited about your brand and have them coming back for more as they long to see what you’ll think of next.

Thanks to AWEBCO for the great article.