Get Involved with The Toy Book’s Next Two Issues!



The next two issues of The Toy Book are in production and we want you to get involved! The Classics & Specialty (ASTRA) issue and The Licensing & Entertainment (Licensing Expo) issue are the next can’t-miss installments of our 39th volume. If you want your company or products to be included, the clock is ticking as deadlines are approaching. Get in on the action today!

From the Editor: The Play Date, The Owlbear, and The Great Silicon Valley Swindle



As the toy industry heads toward the end of the first quarter, much work has been taking place behind the scenes to reset and refocus. While the industry gathered in New York City for The Play Date last week, the Silicon Valley Bank collapse was causing headaches for CAMP, Slumberkins, Roblox, and more. Read this week’s commentary…

Bluey Licensing Program Expands in North America



Families still can’t get enough of a certain Blue Heeler from down under. BBC Studios Kids & Family inked a raft of new licensing deals and extensions for Bluey across multiple consumer products categories in North America, including toys, costumes, and more. Learn more…

Disguise Adds ‘Piggy’ Costumes to Halloween Lineup



Disguise, the costumes division of JAKKS Pacific, inked a multi-year deal with PhatMojo to make costumes and accessories inspired by the horror survival video game Piggy. The new line is set to hit retail this fall. Read more…

The LEGO Group Unveils 3 Upcoming Indiana Jones Sets



LEGO and Lucasfilm have teamed up for new sets inspired by the Indiana Jones films. The new sets will begin hitting retail next month and are timed to the release of Indiana Jones and the Dial of Destiny, the fifth installment of the series. Ready for adventure?

Scentco’s Chris Cote Talks Bedtime Defenderz and the Psychology of Scent on the ‘Power Kid Podcast’



In this week’s episode of the “Power Kid Podcast,” host Phil Albritton of Power Kid Design welcomes Chris Cote, founder and president of Scentco, to the show. Listen here…

The Toy Book Podcasts by Adventure Media & Events are available through all of your favorite streaming services, including Amazon Music, Anchor, Spotify, Apple Podcasts, Google Podcasts, and more.

ZAG Inks First Licensing Deal for ‘Miraculous’ Pet Toys



It’s a big year for ZAG with a new line of toys and a movie coming later this year. Now, the company has inked its first ever pet license with ZippyPaws. The new line of Miraculous pet toys includes plush, rope toys, and more. See the lineup…

The Toy Book’s 2023 State of the Industry Roundtable



For our annual Q&A series, we assembled our biggest group of executives ever — 52 in all, representing toy and game manufacturers, retailers, marketers, and analysts. This year’s “all-star lineup” includes participants from the U.S., Canada, the UK, and Australia. Dig in for a long read…

The International Toy Box: A Deep Dive into Latin America’s Growing Industry



From The BIG Toy Book comes insight into how major brands and top licenses are fueling toy industry growth by connecting with kids, families, and kidults in Mexico, Brazil, Argentina, and more. Learn more…

Toys ‘R’ Us Owner WHP Global Scores a $1.6 Billion Valuation Following Ares Investment



While Geoffrey the Giraffe and members of the Toys “R” Us (TRU) team were announcing a U.S. Tour at The Play Date (hosted by The Toy Book and The Toy Association) in New York City last week, TRU’s parent company WHP Global was making some news of its own. Read more…

LEGO Crushes Earnings, Unveils New Sets at The Play Date



The LEGO Group capped its 90th-anniversary year by reporting a 17% spike in overall revenue in 2022 to approximately $9.82 billion. LEGO says that its focus on retail partnerships and investment in its direct-to-consumer platform and global supply chain contributed to its success. Read more…

JAKKS Pacific Scores a Win with 28% Sales Spike in 2022



While the company battled the same fourth quarter “boss level” that everyone faced last year — dodging shrinking profit margins paired with a 30% dip in sales due to an increasingly challenging business climate and a disappointing holiday season — the company captured the flag with a net sales increase of 28% to $796.2 million for 2022 as a whole. Read more…

Buffalo Games Reveals Merger with EastPoint Sports



In a deal that closed on Jan. 31, EastPoint Sports merged with and into Buffalo Holding Corp., a wholly owned subsidiary of Buffalo Games. The merger combines Buffalo Games’ expertise in the games and puzzles category with EastPoint Sports’ extensive offerings in the realm of game room products, outdoor tailgate games, and lawn games. Read more…

The Toy Foundation Appoints New Chair, Vice Chair, Elects New Members to Board of Trustees



Andy Quartin (Thames & Kosmos), Kathleen Campisano (Beacon Media Group), Sara Rosales (Jazwares), and Anthony Trani (Elenco Electronics) are helping to guide The Toy Foundation in its ongoing philanthropic efforts. Read more…