The Community Foundation of Greater New Britain (CFGNB) has been selected by local Stop & Shop store leadership as the benefiting organization in the Stop & Shop Bloomin’ 4 Good Program for the month of February!

The Stop & Shop Bloomin’ 4 Good Program, which launched in February 2021, is designed to fight hunger in local communities with every floral bouquet purchased. Every $10.99 Bloomin’ 4 Good Bouquet with the red circle sticker sold supports a hunger organization local to the Stop & Shop in which it was purchased. According to Feeding America, every $1 donation to a local hunger organization can provide 10 or more meals to someone in need.

Every month, at every Stop & Shop a different local hunger organization is selected to benefit from the sale of these special Bloomin’ 4 Good Bouquets. The Community Foundation of Greater New Britain was selected as the February beneficiary by local Stop & Shop leadership at the store located at 109 Corbin Avenue. The CFGNB will receive a $1 donation for every $10.99 Bloomin’ 4 Good Bouquet purchased at this Stop & Shop location in February. These donations will boost the funds the Foundation will be able to make available to local food pantries in its primary service area of New Britain, Berlin, Plainville and Southington.

“Now is the perfect time to give back, help to fight hunger in our local community, and brighten someone’s Valentine’s Day with a beautiful bouquet,” said Kaylah Milligan, Director of Development and Community Response of the Foundation. “We are honored to once again be participating in this innovative program that makes it possible for shoppers to give back to their communities as part of their regular weekly shopping routine.”

For more information about the Stop & Shop Bloomin’ 4 Good Program, please visit stopandshop.bloomin4good.com.

Established in 1941, the Community Foundation of Greater New Britain is “Where Good Begins” in Berlin, New Britain, Plainville and Southington. Located at The Foundation Center at 74A Vine Street, New Britain, the Foundation works to inspire philanthropy, responsibly manage permanent charitable assets, and partner to address key community issues through strategic leadership. For more information, visit www.cfgnb.org.