STN’s latest release enhances digital video player performance, simplifies publisher workflow and increases earning potential with diverse monetization opportunities.

Though local newspapers will (and should) cover global events, Mather recommends U.S. local newspapers continue their existing paid content strategies oriented around local news.

April provides a grandiose entree to satisfy football-starved Americans. Entertainment mecca Las Vegas will host the NFL Draft for the first time on April 28-30. Distributed Media Lab’s sports content solutions unlock the best NFL coverage for your readers while facilitating new advertising relationships.

When Olivia Wieseler took over as editor of the weekly Gering (Nebraska) Courier, she searched for content to distinguish the Courier from its sister paper, the daily Star-Herald in Scottsbluff, just across the North Platte River. She decided to use the Kid Scoop Writing Corner … and it’s been a hit with parents, teachers and the community.

The team at Adlistics knows that siloed media channels running traditional sales organizations could benefit from standardizing and streamlining the sales process. Other media formats — including out-of-home, radio, social and programmatic — have 24/7 self-service access, why not print?

As digital marketing advances, it’s important to look at how we can make cross-channel activation and transparent measurement work for local advertisers.

From the impact of coronavirus to monetizing and growing digital to the challenges of digital ad fraud, news media publishers are constantly innovating to stay ahead of ever-changing world events and industry challenges.

Column is continuing to innovate on the experience of placing public notices with publishers. Recent innovations will help publishers strengthen their communication with clients with regard to changes to notice orders, as well as enable them to save drafts of incomplete notices that will be completed at a later time.

Often the "unsung hero," X-CAGO’s rich and flexible meta format named SuperSet, enables publishers to adapt their content instantaneously to any platform with a no-touch approach offering a hybrid of their technology and service to minimize lead-time and costs while maximizing revenues.

Last year, the Virginia Press Association partnered with Our-Hometown to launch its first Digital Initiative — a program aimed at getting all newspapers under the Virginia Press Association’s umbrella on the web with a turnkey digital revenue model. Our-Hometown hopes to launch similar programs with other press associations in the future.