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This blog post (link at button below) from Constant Contact offers a long list of useful tips for your email marketing campaigns. It also offers statistics proving that email marketing is still a good investment!
In my own experience as a small business owner, I found I had the most success when my email campaigns were consistent* and provided value. If you only sell products or services in your emails, people will stop interacting - and may even unsubscribe.
Make sure your messages are something your customer will want to open. Make your branding clear so they know who is sending the email, your design clean and easy to read, and offer ways to interact with the email (links, survey, etc.).
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