Jumping into the Waste Space
Greetings,
California cities have a waste problem. Over the years, the State of California has mandated that cities implement a number of far-ranging recycling programs. The latest is that organic matter - think orange peels and carrot tops - be directed into the “green bin” in your community. Failure to hit state goals will result in fines for local governments. Educating residents and businesses to change behavior is required. This is a challenge in need of a solution.

Enter Tripepi Smith Waste Solutions.
TS Waste Solutions is a new service offering that we have created by partnering with Mike Balliet, a 30-year veteran of the California recycling and solid waste services space. Mike and his family have been longtime friends of the firm; his daughter worked here, his daughter-in-law works here, and his son wrote and sang our company theme song. Now Mike is partnering with our team to deliver solid waste solutions throughout California. Mike brings deep expertise and policy knowledge. Tripepi Smith brings outreach and public education expertise, and a talented team of analysts and communicators. The combined effort will help cities innovate and move quickly to address the myriad requirements cities face managing their solid waste services.

California has made substantial grant funds available to help cities launch their recycling outreach efforts. The first wave of those funds - if applied for by February 1st - will become available in April. The outreach will be just one component of the work that needs to be done. Altering purchasing policies to seed the organic materials market and supporting local food banks are also critical aspects of the requirements. All these efforts, done in partnership with waste hauler contractors, are intended to reduce greenhouse gas emissions.

Tripepi Smith has a long history of moving fast to innovate and serve our friends in local government. Our Waste Solutions group is a solid example of consolidating expertise and leveraging it across dozens of clients - creating scale and efficiency for cities. Cities are given lots of responsibilities to solve big problems. I hope our work here makes their effort more effective and efficient.

Let’s Go,
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Zoom Webinars vs. Zoom Meetings for Public Hearings
Zoom has provided local government agencies the opportunity to expand access to meetings and public hearings. Although this may seem difficult to effectively execute, Zoom Webinars offers features that can make these meetings seamless.

Social Media News to Know: March 2022
The March roundup covers:
  • Nextdoor's new product strategy and "Repost" feature
  • Instagram's addition of auto-generated captions and removal of the IGTV, Boomerang and Hyperlapse apps
  • Twitter's "Birdwatch" feature and Latest Timeline
  • Tik Tok's new offering of 10-minute videos

News: Growth at Tripepi Smith
Jennifer Nentwig, APR has been promoted to Principal. She has been assisting government organizations with her skills in strategic communications and public relations for more than 14 years.


Jon Barilone has been with the firm since 2011 starting from a Senior Business Analyst to now a Principal. He has worked with over 35 California cities on communication projects.


Katherine Griffiths, APR is not only one of the new Principals at Tripepi Smith, but she is also an award-winning writer and creative director. She has worked in the field for more than 25 years.


Karen Villaseñor's personal career growth has brought her to be one of Tripepi Smith's newest Senior Business Analysts. Karen joined the team back in 2017 after graduating from Cal Poly Pomona.


Saara Lampwalla has been promoted to Senior Business Analyst. Saara brings deep institutional knowledge and a tireless work ethic to the team and consistently delivers positive results for clients.


Allison Torres' promotion to Business Analyst reflects her strong project management skills, increased knowledge of local government and contributions to the team. She joined the team in 2020.


After completing her first year with Tripepi Smith, Danielle Rodriguez has been promoted to Business Analyst. Her ongoing skill growth and career experience make her promotion well-earned.


Kaetlyn Hernandez joins the roster of new Business Analysts. Kaetlyn not only produces excellent work products for clients, but she also heads up the marketing activities of Tripepi Smith.
Client Highlight: Ting Internet
Ting Internet works with cities to build city-wide fiber networks and offers ultra-reliable gigabit speeds and world-class support.

Directors Jennifer Fitzgerald and Jennifer Vaughn and Junior Business Analysts Claire Torza and Kevork Kurdoghlian provide Ting with market intelligence, business development and outreach services.

Service Spotlight: Email Marketing
Email drives work processes and is deeply ingrained in the average person’s pattern of communications. An email can engage your readers and build trust with your audience.

Tripepi Smith stands ready to help with your next email marketing effort.

Talent On Tap
Sydni Overly brings a unique perspective and a background in public policy and local government to the Tripepi Smith team. Sydni previously headed emergency management and crisis communications for the City of Gardena.

Her clients include the City of Lomita, City of Paramount, City of South Pasadena, City of La Verne, City of Napa, City of Grover Beach and County of Merced.
Watch Sydni's interview to learn more about her work as a member of #TeamTS.

In her interview, Jennifer talks about why she's proud to be on Team Tripepi Smith.

Meet the rest of our team in our 'Meet Tripepi Smith' series.
Tripepi Smith provides marketing, technology and public affairs solutions for private companies and public agencies. Whether you're redoing your website, driving an email campaign or shooting a video, Tripepi Smith can help.
CONNECT WITH US
Meet Tripepi Smith
Watch our company culture and #TeamTS interview series called 'Meet Tripepi Smith' to learn about the people, culture and values that drive our firm.

Our 'Meet Tripepi Smith' video series shows you what goes on behind the screen at one of California's leading marketing-technology-public affairs firms.

Civic Business Journal
Civic Business Journal reports on the people, companies and solutions that make local government in California more effective.


Looking for photos from your favorite events? Try the CBJ Photo Gallery.
Tripepi Smith & Associates, Inc. 
PO Box 52152, Irvine, California 92619 
Toll Free: 844.TSCOMM1