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Subagent & Buyer Agent Commission Fields
Within the MLS, there are two commission fields: Subagent Commission and Buyer Agent Commission.
Both fields reflect the compensation the listing firm is offering to pay to the cooperating firm (the firm who brings the buyer). This offering must be expressed as either a percentage of the gross sale price (%) or as a flat dollar amount ($).
The Subagent Commission is what the cooperating firm would receive if they do not have a buyer agency agreement with the buyer.
The Buyer Agent Commission is what the cooperating firm would receive if they do have a buyer agency agreement in place.
More information on commissions in the MLS can be found here.
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Reminder Regarding Drone Photos and Video
Photos and video taken via a drone, and loaded into the MLS, must be taken by a drone pilot who is certified to operate a drone for commercial purposes. When hiring a drone operator, please ask for their Remote Pilot Certificate number as issued by the FAA. If you are taking your own drone photos or videos for use within the MLS, which would be considered for commercial use, you must have your Remote Pilot’s Certificate from the FAA. By loading a photo or video tour into the MLS system, members represent that they have the legal right to use and publish said photo or video for commercial use. More information on the operation of drones can be found here.
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Focus on the Paragon Market Monitor
Did you know you can customize the Market Monitor on the Paragon Home page to limit the display of listings to certain counties, cities, school districts, or types of property? Click the gear to the right of the words Market Monitor to set your preferences:
| Clicking the My Info Tab on the Market Monitor gives you quick access to your current active listings as well as your current offer-no show listings, your current delayed listings, your listings due to expire for days specified, and your solds for the past 6 months. Listings under the Sold Within Six Months link include your co-broke sales, allowing easy monitoring to be sure you are given credit for co-broke sales. | |
Paragon Map Search Tip
Using the map, you can define a point and search a specific distance around it. For example, if a buyer wants to live within a specific distance from where they work.
Before drawing shapes on the map, put in a Status first.
| On the map, put their work address into the box at the top of the map that says Center Map and Zoom on this Address, then click the magnifying glass. Once the map is centered, type a number of miles into the box to the right that says Miles, then click the Search Radius link. | |
Save Time Adding Listings with Tax Autofill
If you are not currently using Tax Autofill when adding a listing, you may want to check it out. It allows you to automatically pull information such as address, parcel number, municipality, owner, school district, acres, assessments, and taxes from the tax record into the listing input screen in Paragon, saving you keystrokes.
To do this, click the Tax Autofill button at the top of the Add Listing screen. On the Tax Search page that displays, select the county along with the parcel number, address, or owner name, and then click Search. Check the box next to the appropriate tax record, and then click the Autofill button in the toolbar above the results to load the information into the listing input screen. To adjust any of the information that auto-filled, simply overwrite it.
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Maximizing Exposure for Your Listing
Here are a few tips to ensure your listing is being matched with the maximum number of buyer searches in Paragon:
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Select all features that apply – If your listing has a 2 car attached garage with an electric car charger, you would select the features “2 car”, “attached”, and “electric car charger” in the Garage feature category. Many buyer searches are set up based on specific features, so if your listing has a particular feature, but that feature is not selected, your listing will not come up as a match.
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Check the mapping – This can be verified & adjusted under Listing Maintain – Select an Action – Change GeoCode (click here for detailed instructions). This should be done for all new listings, but is particularly important for properties that do not have an established mailing address (ex: new construction or vacant land).
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Utilize the price analysis tool – Within Paragon, there is an easy way to see the number of potential buyers (Paragon contacts with saved searches) at the current list price, and if the price were changed. This functionality is available for partial listings, as well as live listings. Click here to watch a short video demonstrating this cool feature.
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Note special property features in the remarks – The remarks section of a listing is searchable, so if your listing has unique features that are not covered elsewhere in the listing data (ex: large garden space, apple orchard), be sure to mention these features in the remarks.
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Upcoming Paragon Training Opportunities
Paragon Overview Classes: We offer monthly live webinars via Zoom for Paragon training. To register for an upcoming session click here.
In person: We are also offering an in-person Paragon training class at the MLS office. Please bring your own laptop or tablet. To register click here.
Collab Center: Do you want to set up buyers with an automatic search that notifies them about new properties? Learn how to set up a Collab Center site for your buyers, and what they can do with it. This live class will be held via Zoom, please register here.
Map Search in Paragon: With Paragon's map search you can visually define areas on a map to search for listings. Join SCWMLS trainer, Dave Bass, for this 30-minute class where you will learn how to draw different shapes on the map and edit them, use layers to show lots of helpful information, and more. This live class will be held via Zoom, please register here.
Paragon Connect: Join Dave for a 30-minute class via Zoom where you will learn how to use the mobile version of Paragon, Paragon Connect, on your smartphone. Please register here.
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South Central Wisconsin Multiple Listing Service
4801 Forest Run Rd, Suite 101
Madison, WI 53704
(608) 240-2800
www.scwmls.com
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