MESSAGE FROM OUR CEO, VERONICA COOL
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Colegas,
In Hispanic culture, the holiday season officially wraps up with the celebration of "El Día de Los Reyes Magos," or Three Kings' Day, on January 6th. On this day, our families gather, additional gifts are exchanged, and the official "twelve days of Christmas," come to an end. So, with that, we say:
Welcome to 2022!
Over the last two years, we have witnessed significant changes in the world, from a raging pandemic that affected nearly every aspect of our lives to scientific advances that today are allowing us to begin to return to life as we knew it. The word “normal” has been reimagined, and we’re optimistic that 2022 holds a promising future.
At Cool, we are excited to continue our work in bridging the gap for Hispanics as our community continues to grow and thrive like never before.
Last year, our team reached Latinos in the United States by means of impactful collaborations with our partners through translations, live events, forums on COVID-19, various outreach campaigns, and our Hispanic Heritage Month Series.
This year, we are poised to continue supporting you and reaching the fastest-growing segment of the minority population.
According to data by McKinsey & Company, Hispanics are opening new businesses at a faster pace than any other ethnicity. Additionally, JP Morgan and Chase state that Latino entrepreneurs will make up 29 percent of the U.S. population by 2050, a significant increase from today's 17 percent.
These figures exemplify that now more than ever, it is crucial to reach Hispanics in every segment of the population, both in the workforce and at home. Our numbers merit proper representation.
As we enter 2022, I look forward to our continued partnership and collaboration. From the Cool team (check out our virtual party picture!) and our families, we wish you all the best in your endeavors and most of all, health and prosperity in this new year.
Saludos,
Veronica Cool
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Highlights & Announcements |
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Three Kings’ Day -
El Día de los Reyes Magos
In Hispanic culture, the end of the winter holidays is marked by El Día de los Reyes Magos on January 6th. This grand finale is a traditional celebration that involves the whole family. Gifts, delicious food, parades and Roscón de Reyes (Kings’ Cake) make this holiday one of our culture's most meaningful traditions, and a golden opportunity to engage with Latinos. Read more about this magical day here.
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Jobs Report: Latino Unemployment Drops
A recent report from the Bureau of Labor Statistics shows that Latino unemployment is down to 5.2%, as the national unemployment rate hits a new pandemic-era low. Read more here.
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Census Bureau Swears in First Latino Director
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New Population Estimates Rely on Flight Data to Capture Puerto Rico's Migration Flows
The U.S. Census Bureau has developed new methods of measuring migration that incorporates flight data with survey-based estimates to calculate migration. Moving to a flight data-based method improves the accuracy and timeliness of net migration estimates for Puerto Rico. Read more here.
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Cool stands with our brothers and sisters in Haiti, Afghanistan, Cuba, and Colombia as they fight
for human rights and equity!
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“If you can’t fly then run, if you can’t run then walk, if you can’t walk then crawl, but whatever you do you have to keep moving forward.”
-Martin Luther King Jr.
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January 1: New Year’s Day
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January 6: Three Kings’ Day
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January 8: War on Poverty Day
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January 11: National Human Trafficking Awareness Day
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January 16: International Hot and Spicy Food Day
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January 17: Martin Luther King, Jr. Day
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January 20: Get to Know Your Customer Day
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January 24: Community Manager Appreciation Day
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January 27: International Holocaust Remembrance Day
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The NCN works with community leaders and decision makers to create strategic, sustainable systems of change and provide support in order to strengthen and re-root the capacity of individuals, families, and communities to honor, rebalance, and redevelop the authentic identity, values, traditions, and indigenous practices of Chicano, Latino, Native, Raza, and other communities of color.
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Serving the Hispanic community through research, policy analysis, advocacy efforts, and program work via 300 affiliates, Unidos US is challenging the social, economic, and political barriers that affect Latinos in the U.S. across a range of key issues.
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"The Latino Gateway to Silicon Valley," Manos Accelerator is the first of its kind, offering hands-on mentorship-driven business education and access to early-stage capital and resources to foster a new generation of Latino entrepreneurs by enabling them to build and grow their companies.
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LEDC is a nonprofit organization empowering members of the Latino community and other underserved groups to build long-term financial security through programs focused on small business development, homeownership, counseling, and tenant organizing in the D.C. metro area.
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Please consider sharing on your social media platforms and also leveraging with your team and network. #SelfCare matters.
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Shop Latinx
A bold new marketplace created to help Hispanic-owned brands look for innovative ways to showcase their products while creating a vibrant network of Latinx entrepreneurs. Find out more about Shop Latinx here.
A new year is upon us, and to drive real economic equity, we need to walk the talk by investing our dollars into our Small Business.
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10 Notable Latino Books from 2021
Check out this list of fantastic novels, memoirs, short stories and poetry from Latino authors this past year.
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