Better late than never!

Exhibitor Workshop Recap

Ann Dosen

Back in February at the FPMA SAM conference, we hosted an Experienced Exhibitor Workshop in the Exhibit Hall.

We had a blast doing this and hope you got something out of it! We talked about many different things but our focus was how to choose the meetings to exhibit at and keys to ensuring success.

You can check out our notes on selecting the "right" meetings by clicking here.

Our notes on strategies to ensure success will be coming soon.



CLICK THE IMAGE BELOW TO WATCH THE RECORDED WORKSHOP

SPECIAL FEATURE

Gearing Up for the APMA National

Ann Dosen

Who's going to the National in Nashville this July? We are!

Sarah and I will be sharing our plans, ideas, and insights with you as we prepare for the show.

This month, I want to highlight the Exhibitor Listing Marketplace they have put together. You likely received an email (subject: APMA Annual Scientific Meeting 2023 Invites You to Edit...) with information on how to update your company profile. You can view the Marketplace by clicking here.

The APMA is promoting this listing to attendees on their event webpage, program, and in emails encouraging attendees to schedule appointments with exhibitors using the Contact Us section of the company's listing.

Don't let this hidden opportunity go to waste! Here are a few areas to personalize your listing...

We use Calendly all the time to easily schedule meetings and phone calls. It's very user-friendly and only costs about $8-12 per month, depending on your plan. We use the Professional plan because it allows us to customize confirmation and reminder messages, colors, logos, and more. We can also schedule group meetings with multiple attendees - handy for mastermind or training sessions. We have ours integrated with our zoom account so it automatically sets up the zoom meeting and send the link information to the attendee.

I encourage you to find an appointment scheduling tool you like, set-up a specific event for appointments at the National, and share the link in your Exhibitor Listing Profile.

For inspiration, you can check out our appointment calendar for the National by clicking here.

SAVE THE DATE!

Exhibitor Meet-Up at the National

Thursday, July 13th | 2:00pm - 3:30pm

You're invited to hang out with us during our downtime while in Nashville. You can bet there will be beverages, snacks, fun, laughter... you never know!

Take advantage of this time to meet your fellow exhibitors, share ideas, and gear up for an exciting exhibit hall.

Plenty of time to hang out, have fun, and head over to the Exhibit Hall for the Grand Opening at 4:00pm!

Location: somewhere at the Gaylord

Stay tuned for more information.

MARKETING BUZZ

Repeated Exposure - Proof of Concept

Ann Dosen

We have all heard that it takes varied, repeated exposure of something before it resonates with the audience. We've written about this before... click here

Earlier this year I got to see this repeated exposure concept in action. I think of our PodiatryMeetings.com sales strategy for selling sponsorships and advertising a bit differently than traditional sales, but the truth is, it’s all the same.

We spend all year demonstrating our value, taking care of our customers (sponsors), and gaining recognition and traction, then in the Fall we actually get to the selling. If we've done our job right, by then we don’t even really have to sell anything- we have a waiting list and our program sells itself.

I always find it encouraging when I get to see a "rule" prove itself to be true in the real world. This experience is proof of concept that several repeated exposures from different sources finally lands results.

Where have you seen "rules" prove themselves to be true?

Email us at BeHeard@PodiatryMeetings.com to let us know.

Click the image to watch the video

Bonus Marketing Buzz

Our Favorite Design Tools for Marketers

Last year, we hosted an event for physicians called PodiatryExpo. During the Expo, one of the segments was a 3-part series, "No Experience Marketing."

One of the things we talked about was our favorite design tools that are super user-friendly. In this video, we show you why we use these tools almost every day:

• Adobe Color Identifier
• Clipping Magic
• Sticker Mule - Redraw
• Descript
• Canva

LOGISTICS BUZZ

Exhibitor Outlook Recap

EXHIBITOR Magazine's 2023 Economic Outlook Survey published some interesting data recently.

CLICK HERE FOR ENTIRE ARTICLE

The graphs I found to be particularly interesting are...

Spending on Marketing Channels

Top 3 Highest INCREASE Percentage: E-marketing, Online Advertising, Webinars/Podcasts

Top 3 Highest DECREASE Percentage: Print Advertising, [Conference] Sponsorships, Virtual Trade Shows

Spending on Exhibit-Related Line Items

Top 3 Highest INCREASE Percentage: Exhibit Design/Construction, Social Media, Exhibit Space

Top 3 Highest DECREASE Percentage: Exhibit Shipping, Exhibit Space, Show Services

Where to Cut Costs

Top 3 Highest Areas to Cut: Sending fewer staffers, Reducing booth size, Exhibiting at fewer shows

Top 3 Lowest Areas to Cut: Using in-house marketing/creative, Eliminating truss/rigging, Bringing fewer products to display

PLANNING MAKES PERFECT

Use Our Calendar to Make Your Calendar. Planning to exhibit starts at least 90 days before a conference.

Click the image to view the industry calendar for that month.

TECH TIDBITS

Google Analytics UA is migrating to GA4.

If you use analytics to monitor your website traffic (of course you do!), you will need to complete a few steps before July 1st.

Most importantly, export or record your existing analytics data before you complete the transition.

Here are 2 resources to help you:

1. Google Support Article
2. MarTech Article "Is Google Analytics going away? What marketers need to know."