• Created an ecommerce strategy to promote brands and grow sales based on knowledge of the market, competition, trends, consumer research, brand values, and product.
• Established and held relationships with key influencers, category managers, department heads and owners of top revenue generating ecommerce sites for lighting, fans, and home decor.
• These .com sites included Amazon, Wayfair, Home Depot, Build, Houzz, Lumens, Overstock, Belami (1- Stop Lighting) Shade of Lights, 2 Modern, Lamps Plus, Niemen Marcus, Bellacor, Del Mar and others.
• Spearheaded development of sales programs to influence exposure and position on key sites. This included, but not exclusive to, inside pricing, market funding, co-op, defective allowances, and targeted bonus goals for above average sales growth.
• Unified, personalized customer experiences. Connected experiences matter across every channel, and brands should take care to integrate shopping links into personalized web ads, emails, and social content used in digital marketing campaigns.
• Identified key resources required to be successful to become a key vendor on sites. Worked closely with marketing, IT, operations and purchasing to acquire these assets.
• Monitor marketplace for new online sites and technology to increase market penetration.
• Established and enforced IMAP policies to protect brands.
• Develop and execute all marketing calendars for all digital channels.
• Resolved channel conflicts.