March 15, 2022
TRANSCEND TRANSACTIONS AND CREATE EXPERIENCES

By Beth Terry, CPA
Manager, Audit & Assurance Services

We live in a world where we can shop for virtually anything online. So now, when customers enter a brick-and-mortar business, they want more than a transaction — they want an experience. Customers crave human connections and the feeling that people in the marketplace care about them on a personal level. Rather than simply providing a product or service, businesses should ultimately focus on building relationships with people who come in contact with their enterprise.

Think about how movie theaters have evolved in the wake of streaming services taking over the film industry. We now have theaters like Flix Brewhouse, which offers a night out at the bar plus dinner and a movie all in one place. And theaters now have more reclining seats and IMAX screens to rival our entertainment centers at home. Seeing a movie on the big screen is already a vastly different experience from watching one at home or on your phone, so these additions to that experience go above and beyond and make moviegoers feel like they are in the caring hands of fellow film lovers.

So, what can you do to give your customers this warm, welcoming feeling?
GET YOUR CREATIVE JUICES FLOWING

By Christopher Sargent, CPA
Senior Analyst, Valuation & Litigation Services

If something's not broken, you shouldn't fix it, right? If you're talking about your business, the answer is wrong! Even if it seems like your business is doing just fine, you won't continue to grow if you don't challenge the status quo! You must instill a creative entrepreneurial spirit within your team.

First, don't be afraid to identify weaknesses or shortcomings in your processes and procedures. Putting them under the microscope will shed light on what's actually working versus what has simply and arbitrarily become protocol — or maybe outdated!

EMPLOYEE SPOTLIGHT: JEREMY KAUFFMAN

Jeremy Kauffman has been a member of the Sponsel CPA Group family for a little over a year now. He joined the firm in January of last year as a Manager in the Accounting Services department.

Jeremy provides services to clients who require customized accounting solutions as well as general bookkeeping, payroll services, reviews and financial reporting. He also offers outsourced CFO services for multiple industries including construction, advertising and marketing, service and not for profit.
Happy St. Paddy's Day!

Top of the morning to you, and have a happy St. Patrick's Day this week! We hope you spot a leprechaun, find a four-leaf clover or enjoy some green beer — whatever you wish for the holiday! We hope you have a lucky day!