To raise awareness of human trafficking in advance of Super Bowl LVI, we hosted an event with morethan 400 registered virtual and in-person attendees in partnership with It’s A Penalty, A21, the California Hotel & Lodging Association, the Hotel Association of Los Angeles, and major hotel brands. The event featured remarks from IHG Americas CEO Elie Maalouf and a panel detailing how hotels are tackling trafficking featuring representatives from G6 Hospitality, Marriott International, and Hilton, moderated by AHLA President & CEO Chip Rogers, and special video remarks from U.S. Representative Karen Bass (D-CA 37th) and California Attorney General Rob Bonta. In coordination with the event, the Hotel Association of Los Angeles and the California Hotel & Lodging Association helped distribute It's A Penalty anti-trafficking kits to hundreds of LA-area hotels in-person and digitally.