Aloha!
The Hawai‘i Tourism Authority (HTA) wants your feedback.
We are conducting an important assessment of Hawai‘i’s strength as a visitor destination in alignment with our community’s needs. This is being done to gauge and better inform our collective efforts in Mālama Ku‘u Home (caring for my beloved home) through HTA’s 2020-2025 Strategic Plan and Destination Management Action Plans (DMAPs).
As a member of Destinations International, HTA is working with their designated vendor MMGY NextFactor to utilize their DestinationNEXT diagnostic survey for this effort. We are in the company of more than 300 other destinations worldwide that have taken this assessment, and as such we feel the tool has been tried and tested, and the methodology is sound. The last time a version of this survey was conducted for Hawai‘i was in 2019 and the research was instrumental to the development of our Strategic Plan and DMAPs. The current survey has since evolved and is easier to navigate.
Your input in this process is extremely valuable as we are reaching out broadly to receive feedback from a diverse range of individuals throughout the islands, encompassing community, tourism, business, government, culture, agriculture, education, and other related sectors.
The survey is open to everyone in Hawai‘i and we ask that you share it with your colleagues, family members, and friends.
To access the survey, please click on the link below. It will take approximately 20 minutes to complete. You may also save your progress and return to it later, if needed. Please be assured that your responses will remain anonymous. In order to develop the most accurate picture, it is important that you answer the questions as you see your island today.
The survey will be available for your participation until Friday, March 25, 2022, but we urge you to complete it as soon as possible to ensure you meet the survey deadline.
Our hope is that the findings of this benchmark survey will continue to spark a thoughtful, productive conversation centered around our community’s needs and further guide our holistic approach to regenerative tourism for all of Hawai‘i.
