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Hello Julie,

2023 is kind of a big deal for us. Our agency got its start 25 years ago this month--just as mobile phones were getting keyboards, USA Today was hitting 2.2 million in circulation and Mark Zuckerberg was a 13-year-old. Wow, yes, a lot has changed since (W)right On Communications launched in Jan. 1998!

Three groups deserve deep thanks for navigating the past 25 years of ups, downs, and sideways with me.

First is my family, starting with my husband and our CEO, Grant Wright, who has encouraged and believed in (W)right On from day one, joining us full-time in 2004. Both of us are also profoundly grateful to our sons who shared their childhoods with such a demanding PR agency sibling.

Next is our team. We've worked with so many exceptional people and watched them grow and excel at (W)right On and in their post-agency careers. Each has made us better as leaders and left their marks on our culture. I'm incredibly proud of our current team as well as our alumni, and we're so appreciative that they've honored us with their talents.

And, of course, we have to celebrate our client partners! We've loved being entrusted to protect your reputations and share your stories. Public relations is challenging work. So, thank you for inspiring us daily, making the work meaningful, and sharing those atta boys and girls that mean the world to us.

We'll be celebrating our anniversary throughout 2023. Our focus is on "The Next 25" as we examine the coming trends affecting strategic communications and the core industry sectors we support. Stay tuned for more! We hope to help you stay one step ahead in 2023.

Cheers,

Julie Wright

RECOMMENDED READING

5 POSTS, PODS + OTHER PICKS 

Tips to help leaders and communicators evolve with the trends in PR:

WHAT WE'RE WORKING ON

BATTERY TECHNOLOGY

The Future of EV Batteries

South 8 Technologies is commercializing a novel liquefied gas electrolyte for next-gen lithium-ion batteries. Our creative services team created this animation and the PR team told the story of a $3.152M federal grant awarded in Jan.

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HOSPITALITY

Tenaya in USA Today's 10Best



Tenaya at Yosemite landed a top-five spot as one of the best holiday resorts by USA Today’s 10 Best Readers’ Choice Awards for the third consecutive year! Learn more about this winter wonderland in the beautiful High Sierras.

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PROFESSIONAL SERVICES

Reaching a Workforce of 800K

The quarterly Universal Guardian e-newsletter is distributed to more than 800,000 Allied Universal employees in 90 countries and 9 languages. Our team is proud to supports its content, design, and production for Allied Universal headquartered in Orange County.

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SENIOR LIVING

Luxury Living Has No Age Limit

In coordination with Fox 5 San Diego, WOC joined luxury senior living provider client partner Oakmont Management Group, at their newest community in Carlsbad, where we filmed a “day in the life of a resident” segment for The Localist SD with Host Ashley Jacobs.

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SENIOR LIVING

Mirabella at ASU Afghan Cultural Exchange



Mirabella at ASU, a university-based retirement community, partnered with the university’s intercultural mentorship and friendship program to host dozens of Afghan refugees for an intercultural holiday exchange. We brought Phoenix's FOX10 out to tell the story.

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HIGH TECH

XCOM Labs Showcases the Future of Training

We shared XCOM Labs' Wireless XR system for immersive training and simulation to media, analysts, and attendees at I/ITSEC 2022 including video storytelling and a booth design compatible with the latest VR headset technology.

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WE’VE GOT NEWS FOR YOU

CLIENT WINS

WOC WELCOMES NEW CLIENTS

WOC is pleased to announce the addition of two new clients innovating new climate tech:

South 8 Technologies has developed a liquefied gas electrolyte, LiGas™, that enables an entirely new class of batteries across a range of markets and applications. Based in San Diego, Calif., South 8 is commercializing its novel electrolyte to make lithium-ion batteries safer, higher performing, more efficient, lower cost and more sustainable to advance our planet's clean energy future.

Smartville is commercializing modular and standardized energy storage systems derived from repurposed domestic EV batteries. The EV revolution has only just begun, but already EV batteries are being retired and recycled across the U.S. The volume of second-life batteries is set to explode in the coming years. Smartville is extending the life and value of these batteries by transforming them into economical, sustainable, safe and reliable stationary storage for utilities, campuses and large enterprises.

WOC WELCOMES FOUR NEW SAVVY LEADERS

Patricia Maxwell

B2B Senior Communications Strategist 

Patricia is an award-winning marketing and communication strategist with more than 15 years of experience producing brand content and executing myriad data-driven campaigns that support brand growth for diverse organizations. Her proven track record leverages cutting-edge digital/social analytics tools to optimize communications programs while creating targeted campaigns that lead to high ROI to ensure alignment with organizations' visions and missions. Patricia has a background in conservation, higher education, life sciences and technology.

Read More About Patricia 

Sonja Hanson 

B2B Senior Communications Strategist 

Sonja is a strategic communications pro in our B2B and Tech practice group. With more than two decades of experience including roles as Chief Communications Officer for the City of Bellevue, Wash. and many years of service in the U.S. Navy and healthcare communications, Sonja is skilled in crisis communications, journalism, international relations, corporate communications, and media relations. In addition, she’s a competitive horse jumper and based in the Seattle area supporting our Pacific Northwest expansion. 

Read More About Sonja 

Aleaha Kopec 

B2C Senior Communications Strategist 

Aleaha leads our consumer and lifestyle client-partner programs and relationships including our hospitality, tourism, senior living, wellness and education practices. She has represented highly coveted consumer food and wellness brands and has experience in the QSR space, healthcare, and hospitality on both the local and national scale. Aleaha is a foodie, so if you need any dining or drinking recommendations, reach out! 

Read More About Aleaha 



Aditi Vengurlekar  

Multimedia Graphic Designer 

With a background in video editing, visual effects and painting, Aditi enjoys creating strategic, thoughtful, and meaningful work. As our Multimedia Graphic Designer, Aditi combines her decade of experience in 3D animation for award-winning studios with her expertise in designing marketing, branding, and promotional materials. Aditi loves to paint, swim and spend time with her family.



Read More About Aditi 

WOC WINS INTERNATIONAL PUBLIC RELATIONS NETWORK (IPRN) AWARDS

As judged by 46 fellow member agencies worldwide and from a total of four awards given, (W)right On Communications received two awards — “B2B Project of the Year” and “Video of the Year” — from IPRN during the organization’s 2022 Annual General Meeting & Conference in Cartagena, Colombia. The B2B Project of the Year focused on an education and outreach program for the San Diego Tourism Marketing District (SDTMD) to explain its role in guiding the city’s tourism recovery, getting San Diegans back to work and restoring city tax collections from transient occupancy tax (TOT) on hotel room night stays. The program featured an outreach video shared with industry stakeholders to explain how the SDTMD helped fund the work of the San Diego Tourism Authority, as well as provide grants to tourism-oriented events to help attract overnight visitors to the city’s hotels with 70 rooms or more. 

Read More Here

WOC CEO ELECTED TO IPRN GLOBAL AND REGIONAL LEADERSHIP

The IPRN global membership elected (W)right On Communications’ CEO, Grant Wright, to the Executive Committee of the global organization based in Europe as well as North American Chair at its 2022 Annual General Meeting held in Cartagena, Colombia. “I’m honored by this and look forward to helping lead public relations excellence around the world” Wright noted. “Each IPRN agency is led by owners who are closely connected to their clients. The attention to service and focus on strategy and creativity by these firms allows for exceptional results in every region, so when one IPRN agency taps another to support a client need or project, we all know the thinking and work will be to the same high standard as our own.” 



Read More Here 

WOC PRESIDENT JULIE WRIGHT SPEAKS ON CRISIS IN THE C-SUITE PANEL

President and Founder Julie Wright joined a panel on “Crisis in the C-Suite” hosted by the San Diego chapter of the Association of Corporate Counsel and law firm Mintz in early November. As the sole PR representative, she was joined by multiple legal experts including an in-house counsel and Mintz associates and a partner. Together, the panel took attendees through a mock crisis affecting the board and c-suite executives. “The simulation was a great exercise and made the discussion exciting and real,” said Wright. “The panel navigated the challenges that in-house attorneys, PR teams and agencies face in a major crisis.”  

Read More About the Panel 

REGISTER NOW FOR IABC WEBINAR JAN. 17:

2023 TRENDS IN CORPORATE COMMUNICATIONS

Join President and Founder, Julie Wright and other top communicators in San Diego as they share 2023 communication trends in internal and external communication. Other panelists lead communications for American Specialty Health, Wells Fargo and San Diego State University.



Register Here

WOC OUT AND ABOUT

2022 END OF YEAR HIGHLIGHTS

As we enter 2023, we've taken time to reflect and express gratitude for the (W)right On Communications agency team and our client partners. Please enjoy the video recap below of our agency highlights throughout 2022. Happy Holidays, and cheers to a wonderful year ahead!

ABOUT US

(W)right On Communications, Inc. is an award-winning public relations firm specializing in integrated strategic communications with locations in Los Angeles, San Diego, Seattle and Vancouver, B.C.

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