Monthly Newsletter - March 2024 | |
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Peak Performance Mixer with University of Arizona PRSSA
Tuesday, March 26, 2024
5 pm to 7 pm
O'Malley's, 247 N. 4th Ave., Tucson, AZ 85705
PRSA Members: You will have the opportunity to meet and network with tomorrow's PR stars. Learn about what they're learning, what they are most interested in, and even find a PR intern or mentee!
PRSSA Student Members: You will learn more about peak performance by networking with PR professionals. Make industry contacts, learn more about the many PR functions and roles, and maybe even find a PR mentor! You will also learn the benefits of becoming a PRSA Member.
This is more than just a networking event; it's a dynamic exchange of ideas, experiences, and career plans. Let's collaborate, innovate, and unleash our collective potential to drive positive change in the communications world.
$5 for Students | $15 for Members| $25 for Non-Members
Deadline to register is today, Friday, March 22
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Bridging the Knowledge Gap in Market Research and the Accreditation in Public Relations (APR)
Tuesday, April 23, 2024
Noon - 1 p.m. | Zoom Webinar
Each April, a special spotlight is shined on the Accreditation in Public Relations (APR) credential. In this webinar, our speakers will discuss the critical role that market research plays in shaping effective PR strategies.
Carolyn Smith Casertano, APR, Fellow PRSA, a communication professor of practice at the University of Arizona, will delve into the synergy between market research and APR, illuminating how they complement each other to enhance your PR initiatives.
NüPOINT Marketing representatives will discuss why research is vital to the public relations profession. Learn the best tips for conducting research and how to fit in research when you’re short on time and budget.
Whether you're a seasoned practitioner or just starting in the field, this webinar promises invaluable insights to sharpen your skills and broaden your understanding.
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Make your writing better with PRSA’s ‘7 Steps to Stellar Writing’
We can all use valuable writing information! Speaker Ann Wylie shows how to draw busy readers into your message, boost media coverage, write better, how to avoid writer’s block and procrastination!
April 11, 2024 (12-1 pm MST) Register today!
This webinar is free for all PRSA members. Another great benefit of your PRSA membership!
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PRSSA Needs Professional Adviser
As our University of Arizona PRSSA chapter continues to grow, it is in need of a professional adviser here in Southern Arizona: a PRSA member who can help advise. The professional advisor helps to provide referrals for guest speakers, facilitate agency visits, identify mentor opportunities, and help open doors for more connections between the student chapter and our professional chapter. If you are interested in volunteering for this role from August 2024 through May 2025, please send an email to carolynsmith@arizona.edu
* Please note the professional adviser cannot be a University of Arizona employee.
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2024 Practice Analysis for the Universal Accreditation Board
The Universal Accreditation Board is conducting an online survey to determine the core knowledge, skills and abilities that are necessary to succeed in public relations today. The "Practice Analysis" is conducted every five years, and the results will be used to update the Accreditation in Public Relations (APR) exam and Certificate in Principles of Public Relations exam as necessary. No personal identifying information will be collected. However, you will have the option to enter a drawing for one of four $25 gift cards.
Please click on the link below to access the survey. It only takes 15 minutes!
Survey for Practitioners
Survey for Educators
If you have any questions, feel free to contact the research chair: Marlene Neill, Ph.D., APR, Fellow PRSA, Baylor University or Kathy Mulvihill, Sr. Manager, Accreditation
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Members in the News
Jill Casey Pintor, Strategic Communications Professional and Ethics Chair of PRSA Southern Arizona Chapter
Jill Casey Pintor reflects on her extensive PR career, recognizing the importance of self-celebration amidst promoting others' work, emphasizing her journey from humble beginnings to becoming a seasoned professional. Her narrative encompasses overcoming economic hardship, embracing her Hispanic heritage, and navigating diverse career roles, culminating in a 21-year tenure at Vantage West Credit Union, where she rose to Vice President of Corporate and Member Communications. Amidst her well deserved retirement, she expresses gratitude to mentors, colleagues, and loved ones while eagerly anticipating new opportunities to contribute meaningfully.
Read Shoutout Arizona article
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Last Call for Judges!
We still need a few good judges from our Southern Arizona PRSA Chapter to help evaluate the Central California Chapter's Image Award entries. If you can be available to judge entries online, on your own schedule between March 27 and April 8, we need your help.
If you haven't served as a judge before, that's OK! This opportunity offers key insights to help you prepare your upcoming award submissions. Judging another chapter’s award entries is a great way to learn from strategic PR campaigns and marketing projects for community outreach, crisis communications and more.
If you can help judge, contact IMPACT Awards Co-Chairs Joe Barrios or Carrie Gurenlian by Friday, March 29.
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2024 Program Calendar*
Save the date for these events! Stay tuned for more details by visiting our 2024 programs calendar page.
May 28 - Leading with Inclusion - (Noon, Zoom)
June 25 - Sharing Inspirational PR Strategies & How to Submit for IMPACT Awards - (Noon, Zoom)
July - Summer break - no program this month
August 27 - Monsoon Membership Mixer (In-person)
September 24 - Celebrating PRSA Ethics Month (Noon, Zoom)
October 22 - PRSA Impact Awards (In-person)
November 19 - Latest in AI (Noon, Zoom)
December Date TBD - Mingle Bells with Tucson AdFed/Holiday Event (In-person)
*In-person events take place after business hours. Event topics subject to revisions.
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Member Recognitions
American Advertising Federation (AFF) 2024 Advertising Awards
Congratulations to our PRSA Southern Arizona Chapter members whose companies and organizations were recently recognized with AAF Tucson's recent American Advertising Awards:
Caliber Group: Amanda Betz, Linda Welter, APR
Family Life Radio: Laura Kruszewski
Gordley Group: Tom Baca
NüPOINT Marketing: Jan Howard, APR, Meredith Ford, Mary Rowley, APR
View event photos
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A warm welcome to our new member!
Miguel Arturo Cruz Ramos
Vice President, Brand & Community Engagement
Tucson Federal Credit Union
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Not a member? Visit our website to learn more about the benefits of joining. Haven't renewed? What are you waiting for? Don't miss out on 2024 benefits coming your way.
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Be sure to like, follow and connect with PRSA Southern Arizona on social media, where you'll find the most up-to-date information on our chapter, district and PRSA National. Make sure to stay in the loop by giving PRSA Southern Arizona a thumbs up, a follow, and a connection on social media! Dive into the latest updates and elp us spread the word about our exciting programs, events, and news by sharing our posts far and wide! Let's build a vibrant community together! | | |
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Local Job Bank
PRSA Southern Arizona maintains a comprehensive list of PR, communications and marketing job opportunities.
If you're looking for a new opportunity or would like to list a position, visit our job bank or email your job posting to info@prsatucson.org.
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The Southern Arizona Chapter of the Public Relations Society of America is the region's leading professional organization serving the communications community. We are advocates for industry excellence and ethical conduct, providing our members learning opportunities and resources to enhance professional connections and support them through their career. Visit prsatucson.org to learn more about our upcoming monthly programs, occasional networking mixers, annual events and more. By becoming a member, you will join the ranks of 21,000 other public relations professionals across the country to expand your professional network and to build your knowledge and skills to further advance your career.
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