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I applied the same approach to my work in marketing for our business. One of my favorite people for inspiration was Jay Conrad Levinson with his approach he calls "Guerilla Marketing". Thinking outside the box is an important skill in small business, as is always looking for new ideas (and "stealing" them!).
I read this blog post published earlier this year and found a lot of good tips. Keeping up with the latest in web-based marketing is not easy. I plan to go through this point by point and see which of their Must-Haves I really MUST HAVE in my business. There's a lot in this blog, but their top five must-haves for getting online are:
A mobile-responsive website
An email marketing tool
One primary social channel
Up-to-date business listings and review sites
Easy way to create content
These are good places to start if you're already online and you just need a tune-up. I recommend you do this at least yearly!
I would add another item that MUST come first - and that is your PLAN/VISION for your business and how your marketing plan fits it. But that's a topic for another day.
Take the content of this video (and link to the blog with more videos) and apply it in a way that fits YOUR business (and your PLAN/VISION) the best. There's a lot of good content here but it may not all be for you.
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