Marketing and Sales Executives of Detroit
Monthly News & Updates
December 2021
Are you looking for opportunities to get involved with MSE Detroit?

Here are some suggestions:

Program/Education Committee – Fall and Winter programing is being created. The next meeting will be scheduled soon. Let us know you are interested, and details will be forwarded.

Membership Committee – This is a committee that embodies the mantra of Sales & Marketing Professionals that have a passion for the craft. They are well-aware of the benefits of MSE Detroit membership and want to spread the word. Join this lively group!

Board of Directors – We are always looking for a few good men and women that can add new voices and perspectives. Let us know if you are interested. The meetings are currently the first Friday morning of the month and for right now via Zoom.
Book Picks
Review by Laura Oliveto,
Vice President, PR + Communications,
"The Five Dysfunctions of a Team:
A Leadership Fable"
by Patrick Lencioni
For a tough subject, this is a remarkably quick book, in that the tale is told as a snapshot of a team from the inside, studying the microcosm through the eyes of its leader. It’s more of a story than anything else, and it moves along well. Also, I wanted to read more every time I got to the end of a chapter, so that’s always a good sign :-)

The book examines each dysfunction based on how it manifests within the team and how the microcosm reacts. It’s fascinating to see the dynamics in situations that we’ve all experienced, so it is highly relatable. We meet the team, and get to know their quirks and motivations, recognizing various colleagues along the way.

The dialogue that takes place within the team tells the story and illustrates each point perfectly. The book doesn’t make you feel like you’re learning lessons, while you are. Pretty clever. I got invested in the team over the course of reading the book, and I just read it cover to cover with no break. It was just that interesting.

In case you’re wondering, the five dysfunctions are: 1) Absence of Trust, 2) Fear of Conflict, 3) Lack of Commitment, 4) Avoidance of Accountability, and 5) Inattention to Results. They build upon each other and intertwine to the point of near paralysis.

The book dissects each one through the eyes of the new CEO and makes a case for making hard decisions when necessary - unapologetically - for the good of the team. It’s fun watching the subject team go from point A to point B by blasting through each of the dysfunctions and coming out so much stronger on the other side.
MSE Detroit
Tuesday Educational Series
Watch the MSE Detroit website for new webinars coming in the new year! (And remember, webinars are FREE for MSE Detroit members!)

MSE Detroit Speaker Series On-Demand Videos! Miss a "Tuesday Educational Series" webinar that you really wished you could attend? Want to re-visit a webinar you did attend? MSE Detroit is now offering on-demand video recordings of previous webinar presentations.

To see the listing of available videos, please visit MSE Detroit's "Upcoming" page on the website.
The Small Business Briefing airs Mondays and Thursdays at 3pm ET. Watch to get the latest news from SBAM’s Rob Fowler and Brian Calley, along with special guests!

Watch live on Facebook or register to watch via Zoom.
Did you also know…?

Hope you have visited our redesigned and user-friendly website, www.msedetroit.org.

The Career Center is live on our website. Please share this with your colleagues and friends. This site is open for employers to post and for those in need of work to reference.

Please connect with us on our MSE Detroit LinkedIn page.

Let us know what is going on in your business world and submit press releases for publication in this newsletter at meetings@meeting-coordinators.com.
A Message from the President


"Home Alone"
I’m sure all of you remember the 1990 movie “Home Alone." As it was on TV the other day, I could not help but smile and realize that this last year or so, we have all been working “Home Alone” and certainly found many days as comical. At first, I enjoyed the new-found freedom of working in casual attire and developing my own work time clock. However, it was not long before frustration developed and contact with other employees and clients became a bit of a nightmare. Simple tasks were taking much more time to accomplish. Thankfully, that second phase soon smoothed out and a productive routine was established. It’s amazing how resilient we have become. Like Kevin in the movie, we found out how self-reliant we can be. We learned new ways to adapt and work with the bad guys, develop new relationships and grow professionally and personally. In the end, we realize how important our family and network of peers are to our lives. Not sure what the crystal ball for 2022 has in store for us, but one thing is for sure – we will adapt and carry on.

I heard the “Home Alone McCallister Home” is available for overnight stays. For your next trip to Chicago, you might want to check this out: "Rent the ‘Home Alone’ house on Airbnb – New York Post."

If you are also a really big fan, you can add to your Christmas list the Lego version of the McCallister home for a mere $500 on Amazon (Lego Home Alone Exclusive Building Set 21330 : Toys & Games).

At this time of year, I also want to remind you how important it is for you to renew your MSE Detroit membership. Thank you for your continuing support. We could not have made it through this pandemic without all of your support. Together, we succeed.

As the song says:

Have yourself a merry little Christmas
Let your heart be light
From now on Our troubles
will be out of sight

Through the years We all will be together
If the fates allow
So hang a shining star
Upon the highest bough

Ann K. Bruttell
MSE Detroit President
Owner, Meeting Coordinators, Inc.

abruttell@meeting-coordinators.com
248-643-6590
MEMBER NEWS


SSDM on a Roll with National and Regional Awards

TROY, Mich - SSDM, a premier digital marketing agency known for delivering measured outcomes, took top honors in several recent award competitions.

2021 U.S. Search Award Win

SSDM won for its quick-to-market campaign for EmPower HR, a professional employer organization (PEO) headquartered in Brighton, Michigan. Besting nine other finalists in the category for Best Use of Content Marketing, SSDM is thrilled that its integrated campaign for EmPower HR significantly impressed the judges.

“It was the first-ever digital campaign undertaken by EmPower, and we were delighted to help bring a fresh perspective to its marketing efforts,” says Michael J. Taylor II, SSDM partner and creative director. “Using a full suite of initiatives, including a completely new website, totally new content and multi-channel marketing, our partnership with EmPower on this campaign exceeded objectives.”

2021 U.S. Agency Award Win

SSDM won in the Campaign Effectiveness category for its digital marketing campaign for the introduction of the Bosch ADS 525X automotive diagnostics systems from Bosch Automotive Service Systems, Inc., a division of the multinational industry leader. The campaign included paid search, display and remarketing components for the best opportunity to reach the most qualified prospects.

“With a targeted combination of messaging and imagery, through the right channels, and optimized constantly, the 90-day campaign more than achieved the desired results for Bosch,” says Patrick Eslinger, senior customer experience manager and performance supervisor at SSDM.

Metro Detroit Best and Brightest Companies to Work ForⓇ

In addition, SSDM won its third Metro Detroit Best + Brightest award in 2021, validating the agency’s commitment to transparency and growth. The annual survey takes the temperature of a company’s employees, and honors “organizations that display a commitment to excellence in their human resource practices and employee enrichment. Organizations are assessed based on categories such as communication, work-life balance, employee education, diversity, recognition, retention and more.”

The participation process for Best and Brightest features a company self-assessment, anonymous employee surveys and a third-party evaluation. After the submission and evaluation processes, companies are provided a report with valuable insights to help them identify opportunities for growth.

About SSDM

SSDM, an award-winning digital marketing agency of 25 employees, is focused on the customer journey. With experts and expertise in search, social, lead generation, data analysis and strategy development, SSDM is a nationally recognized industry leader, the 2019 Interactive Marketing Association’s Best Small Interactive Agency of the Year, 2020 U.S. Social Media Award winner, and Crain’s 2020 Cool Places to Work awardee.
MSE Detroit Membership

To renew your membership or join MSE Detroit, visit:

MSE Detroit 2021 Membership Rates
 
 
$100 - Basic Membership – Receives monthly newsletter and all event notifications. Zoom webinar events are currently FREE for members; may register at member discounted rate for other MSE Detroit events/program/On-Demand Videos. May submit press releases for inclusion in the monthly newsletter.
 
$300 - Premium Membership - Receives monthly newsletter and all event notifications. Zoom webinar events are currently FREE for members; may register at member discounted rate for other MSE Detroit events/programs/On-Demand Videos.. May submit press releases for inclusion in the monthly newsletter. Executive Leadership Program Speaker Series priority access. This membership includes a $50 donation towards the MSE Detroit Scholarship Fund and will be listed in promotional material as a sponsor.
 
$25 - Student Membership - Receives monthly newsletter and all event notifications. Zoom webinar events are currently FREE for members; may register at member discounted rate for other MSE Detroit events/programs/On-Demand Videos.. Students may also request a mentor. (Must provide proof of student status; copy of a school schedule or letter from college/advisor needed.)
 
$125 - Retired Membership - Receives monthly newsletter and all event notifications. Zoom webinar events are currently FREE for members; may register at member discounted rate for other MSE Detroit events/programs/On-Demand Videos. Executive Leadership Program Speaker Series priority access. This membership includes a $50 donation towards the MSE Detroit Scholarship Fund and will be listed in promotional material as a sponsor.
 
$1,250 – Corporate Membership – Includes up to 5 memberships at the Premium Membership level. Each will receive the monthly newsletter and all event notifications. Zoom webinar events are currently FREE for members; may register at member discounted rate for other MSE Detroit events/programs/On-Demand Videos. The corporation may submit press releases for inclusion in the monthly newsletter. They will have priority access to the Executive Leadership Program Speaker Series. This membership includes a $250 donation towards the MSE Detroit Scholarship Fund and will be listed in promotional material as a corporate sponsor.
Marketing & Sales Executives of Detroit (MSED) www.msedetroit.org
248-643-6590
meetings@meeting-coordinators.com