Press Release March 2022
Unique Shopping Experiences Have a Home in
SouthWest Germany
Breuninger - the shopping destination in Stuttgart and Freiburg
Many people who travel, whether for work or pleasure, like to experience a bit of luxury as part of their trip. Breuninger department store in the capital city of Stuttgart and in Freiburg in the Black Forest can complement your travels to this state rich in cars, museums, history, castles, gardens, food and wine, walking and biking trails.
Breuninger is more than a department store. It is a hub for tradition as well as innovation in fashion and life style. When Eduard Breuninger opened his store in 1881 with three workers, it was not known at the time that he was laying the cornerstone for one of the most successful stores in Europe. The diversity of Breuninger’s products, its exclusive panache, the extraordinary services, locations and innovative gastronomy concepts have made shopping at Breuninger a special and memorable experience.
Inspired by a trip to the United States, Breuninger was the first department store in Germany to introduce escalators, elevators and one of the largest tailoring shops in the 1950s. The key requirement, in the family’s opinion, was and has been ever since, complete customer satisfaction.
Through the years, Breuninger has thrived on the values of a family-owned and operated company that has the courage to go its own way. Innovative ideas, exclusive services and a broad range of food concepts have made Breuninger today one of the leading multi-channel department stores with a history and story.
Right in the middle of the capital city of Stuttgart on the luxurious market square, Breuninger welcomes its customers and clients to its beautiful six story building. It is a shopping experience where you can find everything from established global brands to exciting newcomers. Services are plentiful from the start with a shuttle service to the store, a tailoring atelier and a private shopping team. For enjoyable shopping breaks, you can eat the store’s cafe with home-made delicacies, pastries and cakes, cocktails and mocktails. The culinary experience is complemented by Sansibar by Breuninger, which offers the Sylt classics, including the Sansibar curry sausage as well as steak and fish specialties with a fine selection of wines.
In Freiburg, visitors can experience the Breuninger world with private shopping and beauty experiences all the while experiencing a unique view of the Freiburg cathedral, the city’s beautiful landmark. The motto at the rooftop bar is: Drinks with a view.
Whether in Stuttgart or Freiburg, the Breuninger shopping experience is rounded off by the tax-free offer for non-European customers. Thanks to a long-standing cooperation with Global Blue, Breuninger customers experience an uncomplicated VAT refund so from beginning to end, your shopping experience at Breuningers is customer-centric, service-oriented and another pleasant aspect of traveling to SouthWest Germany.
Victoria Larson Natalie Dietl
Press Representative, US and Canada Marketing and Sales Manager, Overseas
State Tourist Board SouthWest Germany State Tourist Board Baden Württemberg
917-678-7689
