Sales can be confusing, particularly for new sellers just entering the career. It can be equally frustrating for veteran sellers who are so good at what they do, they’ve forgotten what they do and they are just acting on instinct. Then something happens, say a global pandemic, and we are all right back to figuring out what will or what has made us successful. In this session we will walk you through the 7-Steps of Selling Success. A repeatable process that will help you achieve the level of excellence that you want.

In this session, we’ll explore the concept of virtualization, discuss the pros and cons of the various configurations (cloud based, locally based, roll your own or contract it out). There will also be discussion on the two key aspects of any successful virtualization project – security and redundancy. We’ll talk about how having two ISPs may not be enough and what you can do to ensure the most bang for the buck, when it comes to making sure the signal is always there, when you need it.

We are proud to announce that 64 Michigan broadcast stations - 30 television and 34 radio - carried the Governor's 2022 State of the State address this past Wednesday (1/26) night. The MAB thanks the crew at WDIV-TV in Detroit, who provided the staff and resources to deliver the Governor via satellite to the entire state. Read More

On January 20, Nexstar Media Group's WJMN-TV (Escanaba) announced that the station will no longer be affiliated with the CBS Network. In a story on its website, the station said it will "continue to provide the news, weather, sports and entertainment that we have for over 50 years across the Upper Peninsula." Read More

Longtime Lansing air personality Joe Schneider has joined the airstaff of Krol Communication's WJSZ-FM (Ashley/Owosso) as afternoon (3-7 p.m.) personality. A 2002 graduate of Specs Howard, Schneider got his start at then-oldies WJIM-FM (Lansing). Read More

Cadillac Telecasting's WFQX-TV (Cadillac), which is operated by Heritage Broadcasting Group (WWTV/WWUP-TV) through a shared services agreement, has announced that it has added three new subchannels to its roster. Read More

Mark your calendars to attend your MAB’s FREE “From Influence to Impact: Putting More Political Ad Dollars on Your Books” webinar on Wednesday, February 2nd at 12:10 Eastern, 11:10 Central, hosted by Revenue Development Resources President Mark Levy.

While he has to speak about them briefly, know that this is NOT a rules and regulations webinar: it is about writing more political ad dollars now.

In the oversaturated information age, the business with the best brand sticks out and wins big. But what happens when you have a client with an ill-defined brand--or worse, no brand? And they have to be on the air ASAP. We've all been there.

Here's one way to figure out the brand and write the first commercial in about half an hour--laying the foundation for all the advertising to follow. Honey and Blaine Parker are going to show you the work they each did for a real business in about half an hour. Two different brands. Two different approaches to the commercial. And two different ways to take the advertising for an ongoing campaign. It's simple to do--and can make your job easier and more profitable.

In recent years, thankfully, the broadcasting industry has engaged in more conversations around the mental health of on-air talent. Industry conferences have hosted sessions on the topic, while some of our industry peers, like Lynn McDonnell and Dan Mason, have found second acts in their careers by addressing mental wellness. Read More