KBA WEEKLY NEWSLETTER

FEBRUARY 3, 2022

DON NEAGLE ANNOUNCES RETIREMENT

63 YEARS SERVING RUSSELLVILLE ON WRUS

Legendary WRUS Morning Host Don Neagle has announced his retirement. He joined the staff at WRUS on September 1, 1958. After graduating from Greensburg (KY) High School in 1955, Don spent three years working at Kentucky radio stations in Campbellsville, Harrodsburg, Glasgow and Bowling Green. While working at WKCT-AM, in Bowling Green, Hank Brosche told Don that he’d heard Winky Sosh was looking for an announcer at WRUS, in Russellville. Don applied, and the rest is broadcasting history. Over the course of his career, he has earned several honors, including his induction into the Kentucky Broadcasters Hall of Fame in 2005 and the Kentucky Journalism Hall of Fame in 2006.

Neagle earned the respect of his community, becoming a trusted source for local news and information. Since 1985, his daily call-in show, Feedback, has entertained listeners with guests ranging from political figures of all levels, to Pulitzer Prize-winning writers, theologians, and newsmakers of all types. While Don is relinquishing his duties as Morning Host, he plans to continue hosting Feedback and conducting other interviews for WRUS.

In 2002, Neagle partnered with Bill McGinnis and Chris McGinnis, to form Logan Radio Inc., and purchase WRUS. Chris McGinnis will take over the WRUS Morning Show on an interim basis, while the search begins for a permanent host.

LAST CHANCE TO ENTER IMPACT AWARDS

DEADLINE IS MONDAY

DEADLINE IS MONDAY, FEBRUARY 7TH

The Kentucky Broadcasters Association is now accepting college, radio and television entries for the 2022 Impact Broadcast Awards, formerly known as the Kentucky Associated Press Broadcast Awards. The awards presentation will be held at the Kentucky Derby Museum on Saturday, April 9, 2022.

CONTEST RULES & ENTRY INFO

SERVICE TO AMERICA AWARDS

ENTRIES ACCEPTED THRU MARCH 7TH

The Celebration of Service to America Awards honors the excellence in community service philanthropy and impact by local radio and television stations across the country.

The 2022 awards nomination window is open now through March 7, 2022. All stations in every market and broadcast ownership group are encouraged to apply.

Winners will be announced live at the in-person gala event June 7, 2022, in Washington, D.C., and a special one-hour television event will air in summer 2022.

SERVICE TO AMERICA

APPLY NOW FOR KBA SCHOLARSHIPS

DEADLINE IS MAY 1, 2022

Applications are now being accepted for both the KBA High School Senior Scholarship Fund and the Harry Barfield Scholarship. The deadline to submit an application for either scholarship is May 1, 2022.

To learn more about KBA's scholarship opportunities and to submit an application, click the button below.

KBA SCHOLARSHIP INFO

AVOID SUPER LEGAL ISSUES

DAVID OXENFORD

Avoid Super Legal Issues: Don't Use 'Super Bowl' In Ads...

The culmination of the 2021 NFL season will take place on Feb. 13 when Super Bowl LVI is played at SoFi Stadium in Inglewood, California and a new champion is crowned. This year's NFL Playoff season provided excitement and record viewership for...

Read more
www.insideradio.com

SAVE THE DATE: POLITICAL WEBINAR

THURSDAY, FEBRUARY 24TH @ 1:00 PM ET

POLITICAL BROADCASTING WEBINAR:

FCC's Political Broadcasting Rules

Presenting will be Fletcher, Heald & Hildreth attorneys Frank Montero and Sara Hinkle, accompanied by the FCC’s own Political Broadcasting team, Bobby Baker, Gary Schonman and Sima Nilsson. The presentation will be held via Zoom and will last approximately 60 minutes with time for Q&A after.

Topics to be discussed include equal time, lowest unit rate, issue ads, political file maintenance, FCC political consent decrees, as well as the most recent FCC revisions to the political broadcasting rules.

JEFF SCHMIDT'S SALES TIP OF THE WEEK

PLURALISTIC IGNORANCE

In times of uncertainty, isolation, and social distancing it’s very easy for us to feel disconnected with each other. Even when these conditions do not exist, there is a phenomenon in social psychology known as Pluralistic Ignorance. What that means is that people feel like they are the only ones who feel or act a certain way, and that “normal people” don’t feel this or act like this – I must be the only one.

The danger of Pluralistic Ignorance is that people feel worse than they need to about current situations thinking they are the only ones. You can help your clients who may be suffering from this phenomenon by sharing with them stories of other clients you’ve talked to, sharing your own experience, and listening to them and assuring them that they are not alone. As the uncertainty continues, communication with clients and colleagues can be just what they need to help them through the uncertainty.

Here at the RAB we’ve been amazed at the level of compassion, caring, and concern shown by our members, for our members, and for our communities. We often think of radio as a one-way communication tool. One-to-many. In times like these however, picking up the phone, communicating directly with your clients can be exactly what they need to lessen the pain and uncertainty.

These are not sales messages or typical “sales calls.” They are an opportunity for you to demonstrate your empathy, your concern, and your interest in helping clients and colleagues in whatever they need. These are authenticity calls.

As a side note, even those these calls are “for them,” you will be amazed at how rewarding these connections will be for you. Try it and see if you can’t deepen some relationships and help some people today.

How many people can you call today?

Jeff Schmidt is the SVP of Professional Development at the Radio Advertising Bureau. You can also connect with him by email JSchmidt@rab.com or on Twitter and LinkedIn.