Oh my - what is that photo you say?? Well, it is the stack of catalogs waiting for my sister, Gael, to stop, rest, have a cup of tea, and begin the process of holiday shopping for her good-sized family. Page-by-page, turning corners down when an idea hits the mark, and then off to the computer to order online. Print and digital working together - Frenemies perhaps? (Gael reports she is big on brick and mortar too - hybrid at its best!)
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And, indeed, companies are well aware of the Power of Print. As per Vox, the online magazine, hip new companies are targeting millennials with...mailers? From postcards to catalogs, “hot, digitally savvy” brands including Casper, Harry’s, Wayfair, Rover, Quip, and Away have all started targeting customers via direct mail.“People get hundreds of emails a day, but they only get ten pieces of mail a day, if that many,” says Pete Christman, the head of acquisition marketing at Harry’s, the shaving company.
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I recently received this Ready, Set, Play catalog from Amazon - yes, Amazon, and expect many of you did as well. Note the QR code - print and digital working together.
Not only are the "hip & trendy" companies sending direct mail, the biggest online digital companies have print in their toolbox: Google, Amazon, LinkedIn, Uber, Intuit...the list goes on and on.
We realize these are massive companies that have budgets to match. However, print and direct mail should be part of your budget allocation for the ongoing enhancement of your brand. Retailers, nonprofits, financial firms, health care providers, and online digital companies know the benefit of print - why not your company?
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Want to get noticed? Think print...
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Maralyn Dolan, President
maralyn@ipgnyc.net
917.562.3300
INTEGRATED PRINTING & GRAPHICS
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"Printing that goes beyond the Press"
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